Digital Cameras Need Multicoated Filters Digital camera CCD or CMOS sensors are highly susceptible to reflections - this stray light can ruin your photographs! Don't risk your valuable photos by using bare-glass filters.

HOYA - The Clear Advantage Now try a HOYA Digital Multi-Coated filter and see how the benefit of substantially reduced reflections can improve your image. Reduced internal reflections mean a clearer image with greater contrast.

Colour and contrast enhancement Light rays which are reflected by any surface can become polarised so polarising filters are used to select which light rays enter your camera lens. CIRCULAR PL filters allow you to remove unwanted reflections from non-metallic surfaces such as water, glass etc. They also enable colours to become more saturated and appear clearer with better contrast. This effect is often used to increase the contrast and saturation in blue skies and white clouds. HOYA's polarising filters do not affect the overall colour balance of a shot.

Reduce Glare and Reflections with the CIRCULAR PL Using the CIRCULAR PL filter, reflections and glare can be reduced significantly from non-metallic surfaces. A camera angle of 30 degrees from the reflecting surface (glass, water, etc.) is ideal for maximum effect. CameraWorld for Hoya filters