A lens so good you’ll be glad you can’t change it
With a range that would require at least two bulky ‘super zoom’ lenses on an SLR, the FinePix HS10’s built-in 30x wide-tele zoom lens is its crowning glory, encompassing virtually every photographic requirement in a single compact unit. Furthermore, because the lens and body on the FinePix HS10 are built as a closed unit, it eliminates the possibility of dust on the lens and Sensor - a serious problem when removing lenses on a digital SLR. 
Manual Zoom
The twist-barrel manual zoom control enables the photographer to make precision adjustments, and zooming is faster and more accurate than with the powered zooms traditionally used in this class of camera. The class-leading 30x optical zoom covers a uniquely versatile 24-720mm (equivalent on a 35mm camera) range from true wide-angle to ultra telephoto. From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix HS10 really is ready for every photographic challenge thrown at it.
Triple Image Stabilisation
Triple Image Stabilisation combines a mechanically stabilised CMOS sensor with high ISO sensitivities and advanced digital stabilisation for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in the most challenging lighting conditions. When you’re shooting sports action or wildlife - or simply trying to keep up with fast-moving children - the 10 frames-per-second high speed with mechanical shutter continuous shooting*1 and new tracking auto focus feature will ensure you never miss that vital moment. And since the FinePix HS10 can perform its remarkable feat of shooting 10 fps even at the maximum 10 megapixel setting, when you do get the perfect shot you don’t need to worry about having enough resolution for even a large-sized print.
Advanced modes, limitless expression
The FinePix HS10 boasts several unique features and modes designed to expand shooting possibilities and to take the work out of creating genuinely eye-catching images. Thanks to Fujifilm’s award-winning sensor and processing technologies FinePix cameras have become market leaders in low-light performance, setting the standard for high sensitivity, low noise results in the most challenging shooting conditions. The FinePix HS10’s back side illumination CMOS sensor continues this tradition with an innovative new design that significantly increases the light gathering ability of every pixel, resulting in a 200% increase in sensitivity over a conventional CMOS sensor. Combined with Fujifilm’s image processing expertise the new sensor produces stunning richly detailed low noise images, even when shooting in very low light.
A true photographer’s camera
As well as a range of advanced automatic functions – including Fujifilm’s acclaimed SR Auto mode - and scene modes designed to produce perfect ‘point and shoot’ results, the FinePix HS10 sports a full complement of sophisticated of manual and semi-automatic shooting modes and photographic controls. The extensive external controls give the more advanced photographer direct access to virtually every control they will need for uninterrupted shooting, and the body includes dedicated buttons for key functions such as ISO, white balance, focus and metering.
Award Winner
Fujifilm is delighted to announce that the TIPA and DIMA award-winning FinePix HS10 has won an additional award to add to the trophy cabinet. The prestigious “European Superzoom Camera of the Year 2010-2011” honour has been given by the judges at the esteemed European Imaging and Sound Association (EISA) Awards.
Judges were impressed with the HS10’s broad- reaching features which will appeal to advanced photographers and beginners alike. Commenting about the award, the EISA jury said :
“Despite the huge 30x optical zoom range, which stretched from 24-720mm, this camera’s lens is comparable in size to a normal 18-55mm SLR kit lens. A lightweight and relatively compact camera, the HS10 offers an image stabiliser as an additional safety net to ensure sharp and detailed images. The camera is an excellent choice for beginners, but there are also plenty of creative functions for the advanced photographer. Besides P/A/S/M exposure modes, the HS10 provides raw-format recording, a hotshoe, an ISO 6400 setting, Full HD video and a 3” adjustable LCD – a camera that will be appreciated by photographers of any level.”
The FinePix HS10 builds on Fujifilm’s multi-award winning “bridge” camera range, re-enforcing Fujifilm’s position as one of the world’s leading innovators in photography technology. With the FinePix HS10’s long zoom, high speed capture and unique features the camera is the ultimate “all in one” photographer’s camera.
