This entry was posted on May 12, 2015.
Today (12th May 2015) sees the release of two new Olympus Pro Lenses and the introduction of their Summer Promotion, “Celebrate with Summer”.
Olympus has added two new professional level Micro Four Thirds lenses to its rapidly expanding M.ZUIKO PRO flagship range: the extremely bright M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO and the M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO. Considering the Micro Four Thirds crop factor of 2x, this new duo means the M.ZUIKO PRO family now offers professional and semi-pro photographers, as well as ambitious enthusiasts, five dedicated lenses for the entire focal range – from 14mm super wide angle to 300mm super telephoto in the 35mm equivalent.
The two new additions to the award-winning M.ZUIKO PRO series mean photographers now have an optically outstanding, compact and lightweight lens option for every bandwidth along the focal length range from wide-angle to super telephoto. M.ZUIKO PRO lenses are ideal for fast-moving, spontaneous shooting styles and are fast becoming the go-to brand for professional and semi-pro Micro Four Thirds owners looking to complete a comprehensive, high-quality lens line-up – as well as current DSLR users who need a more practical, more mobile and inconspicuous alternative to unwieldy cameras and heavy kit bags. Apart from being fully weatherproof, all M.ZUIKO PRO lenses are equipped with Olympus cutting-edge thin ZERO coating technology that keeps ghosts and flares to a minimum. Moreover, the extraordinary strength of this coating also prevents scratches and maintains the lens’ stable low-refractive performance.
The new fast ultra-wide zoom PRO
The new splash and dustproof M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO is the first wide-angle zoom lens in the M.ZUIKO PRO series. It inherits both the compact and lightweight M.ZUIKO PRO design as well as the optical fireworks. Like the new Fisheye PRO, the 7-14mm wide-angle zoom lens guarantees excellent optical performance quality from edge to edge.
For example, with starscapes, it reproduces stars as circular points of light, even on the periphery of the frame. It’s also packed with practical PRO features, such as the manual focus clutch that lets you instantly switch from AF to MF by pulling the focus ring toward the camera body. There’s also an L-Fn button on the base of the lens that lets you make changes in an instant with your thumb – to one of your preferred pre-assignable settings.
The world’s first 1:1.8 Fisheye lens
From under the sea to the night sky, the record-breaking new M.ZUIKO DIGITAL ED 8mm Fisheye 1:1.8 PRO is an unprecedented opportunity to add stand-out creativity and a uniquely dynamic and abstract look to extremely wide-angle shots of the natural world. Unprecedented, because – in this category – the Fisheye PRO is the world’s brightest fisheye lens.
The super-large aperture ensures photographers top-notch optical performance in any conditions, especially in low light. The 2.5-cm minimum focusing distance (measured from end of the lens) and maximum magnification of x0.2 make it a logical choice for nature photographers with a passion for quirky perspectives and eye-catching bokeh. But the Fisheye PRO is also ideal for fast-action sports photography; landscape, nightscape and sky panoramas; as well as crowds, interiors or architecture.
Cashback, Trade In and Freebies
Olympus have also announced the start of their summer cashback promotion with up to £120 Cashback on selected lenses.
On top of this, they are also offering £180 Trade In Bonus when you buy an OM-D E-M1. So long as you have a working DSLR, we’ll add £180 to whatever we offer in Part Exchange. And just for doing that, you’ll also get a FREE HLD-7 Grip
For more information on everything noted above, click here