Olympus OM-D E-M1 & 12-50mm f3.5-6.3 M.ZUIKO DIGITAL ED with Accessories Cashback
The Future has arrived
The Olympus OM-D E-M1 is the most advanced compact system camera ever produced. It comes packed with sophisticated technologies that outperform D-SLR cameras in terms of image quality, versatility and reliability. These advantages are matched by a body design that is the perfect size with a portable weight.
- 16.28 million pixel sensor LiveMOS
- “DUAL FAST AF” (Phase detection and contrast detection AF).
- New TruePicVII Image processing engine
- 12 Art Filters
- 10fps sequential shooting for capturing high-speed subjects
- Automatic time-lapse movies
- Live Bulb real-time updates in Live View
- Focus Peaking available for manual lenses
Owners of full-format and APS-C DSLR cameras have a problem and Olympus has created a camera to solve it – the OM-D E-M1, the new pinnacle of Olympus’ digital imaging range. A DSLR is often too bulky to carry, which is why the new OM-D E-M1 is more compact than its main rivals – and the ideal size for shooting on the go. It combines the portable dimensions of the Micro Four Thirds format with image quality that matches DSLRs. Thanks to a new Live MOS sensor and next-generation TruePic VII image processor, it delivers the best images in the history of Olympus cameras. The E-M1 trumps the autofocus performance of its OM-D predecessor with DUAL FAST AF – one of the world’s fastest AF systems – now available for sequential as well as regular stills. It has an electronic viewfinder with the magnifying power of a high-end, full-frame DSLR and the unique 5-axis image stabilization system that made its OM-D debut on the E-M5. The E-M1 is splash-, dust- and freezeproof** and – thanks to DUAL FAST AF – compatible with an ever-growing range of interchangeable lenses.
Olympus’ fastest ever AF
Alongside the design specialists who gave the OM-D E-M1 its perfectly proportioned casing, Olympus clearly employs some of the world’s best autofocus engineers. E-M1 owners reap the rewards with Olympus’ fastest ever AF system. DUAL FAST AF delivers very quick autofocus performance with both Micro Four Thirds and Four Thirds lenses, which can be mounted on the E-M1 using an adapter. The camera detects which sort of lens you are using and switches automatically to the more suitable AF technology – either phase detection or contrast AF. Four Thirds lenses work with phase detection, whereas Micro Four Thirds use Contrast AF. Both AF technologies can accurately focus on any one of 37 focus points to pick out, for example, a single stallion among stampeding horses, or on 81 target areas to automatically track the whole herd.
Olympus’ best ever images
When a company with the optical pedigree of Olympus claims a new camera delivers the best image quality of any consumer model it has ever made, that device has a lot to live up to. The OM-D E-M1 more than matches expectations – and rebuffs DSLR sceptics – thanks not least to three key, complementary components. The Four Thirds and Micro Four Thirds lens system (63 lenses and growing) combines with a new 16-Megapixel Live MOS sensor and the seventh generation of its powerful TruePic image processor series. TruePic VII uses New Fine Detail Technology II to get the very best still image quality out of every lens by adjusting processing in line with the type of lens attached and aperture setting.
Olympus’ most powerful ever electronic viewfinder
Olympus gives creativity free reign and breaks new ground in electronic viewfinder design in the shape of a new EVF with fully 1.48x magnification, which is approximately 1.3x larger than a typical DSLR. In addition to high, 2,360,000-dot resolution, DUAL FAST AF and automatic backlight adjustment, the EVF scores over optical viewfinders with a new feature that is unique to the OM-D E-M1. HDR Preview Mode allows you to monitor HDR images in the EVF before you shoot and you can likewise experiment with four key settings before shutter release: aspect ratio, magnification, colour and highlight & shadow. The OM-D E-M1 also introduces a new way to adjust colour. Instead of graphs and numbers, the newly developed Colour Creator lets you intuitively play with colour by tweaking dials on top of the camera. You can check the result in real time on the Live View EVF. The time lag is a mouth-watering 29ms, which is too fast for the human eye and results in natural movement even with very fast-moving subjects.
Olympus’ most reliable ever camera
Olympus’ record-breaking* Hybrid 5-axis Image Stabilization is exceptional because it compensates for movement around the axis of the lens as well as horizontal and vertical shift, and the usual yaw and pitch. This makes it noticeably easier to capture sharp, hand-held stills, especially at large zoom ratios. In fact, the Hybrid IS is so effective that you can record a shake-free Full HD movie literally on the run – even with long focal lengths – easily framing shots with the viewfinder or LCD in real time. Just as reassuring is the E-M1’s rigid magnesium body, as well as its dustproofing, splashproofing and freezeproofing, which protects your investment with another Olympus world-beating system. The OM-D E-M1 is the best camera guaranteed to work perfectly in temperatures as low as -10°C.
Olympus’ smartest ever WiFi integration
Among the E-M1’s many other strengths are built-in WiFi, which lets it communicate quickly and simply with a compatible smartphone. You can send selected images straight to websites and social media via your phone and effectively use it as a remote control to avoid touching the camera during long-exposure shots. Pairing is quick and easy via a QR code. You can mirror the Live View LCD on your phone’s touch screen, then focus and release the shutter remotely via WiFi (in P, A, S, M modes) directly on the display. Even the unique and spectacular Live Bulb effect can be previewed on your smartphone. Live Bulb updates the Live View image at pre-set intervals during bulb exposures.
Olympus’ most pro-friendly system camera
The OM-D E-M1 was designed in close collaboration with pro photographers who gave Olympus a wish list of ways to make cameras more ergonomic. With an eye on the fate of unwieldy DSLRs, re-assignable dials, switches and rings are big and beautifully laid out to ensure the camera sits comfortably in your hand and is easy to use. For example, you can adjust aperture and exposure using two dials on the back, then flick a lever to change the function of the dials and adjust ISO and white balance with the same movement.
Olympus 12-50mm f3.5-5.6
Primed for video with power zoom control
- Electromagnetic zoom mechanism
- Special AF-lock button (L-Fn)
- Compact design and lightweight
- Choose your favourite from 2 colours
- ED and aspherical lens elements for excellent quality
- Close focusing distance of 20cm
The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ comes with a new ultra-smooth, near-silent electromagnetic zoom mechanism that powers the lens on its own - no potentially jerky wristwork required. This makes it easy for anyone to make great movies. Add in variable zoom speed and blazing quick auto focus, and it’s the perfect zoom lens for recording movies and portraits.
It’s also ideal for high-quality macros or wide-angle shots and the first PEN lens with the new L-Fn button, which prevents the camera focusing on the wrong subject by mistake. Should something suddenly come between the lens and your intended subject, you simply push this button to temporarily suspend autofocus until it’s moved out of the way.
Smoother and quieter
The M.ZUIKO DIGITAL ED 12-50mm 1:3.5-6.3 EZ takes the movie zoom lens to a new level. An electromagnetically powered zoom mechanism lets you zoom in and out smoothly and quietly, at a constant rate. This avoids the camera-shake that often occurs when you zoom by hand and cuts out the noise of motor gears in the background, which can potentially ruin your movie. You can set the motor to zoom at one of three set speeds. The ‘slow’ setting allows time to concentrate on composing while ‘fast’ makes sure no shot is missed.
Faster and closer
The new lens delivers 4.2x standard magnification and is very quick. The electromagnetic motor makes for near-instant response and, in combination 2 with Olympus’ proprietary MSC (Movie and Still Compatible) technology, ensures fast and near-silent autofocus. For this lens, Olympus enhanced MSC by adding a Linear Motor Drive that makes use of the electromagnetic motor to make focussing even faster, quieter – and better for recording movies.