In some ways, the 470EX-AI is a truly innovative flashgun that's particularly useful for beginners. That said, it costs more than Canon’s range-topping, pro-grade 600EX-II RT and beginners who are tempted by its AI bounce facility might feel a bit odd spending considerably more on a flashgun than...
Canon Speedlite 470EX-AI Flashgun
- New Or Secondhand: New
- Fitting: Canon E-TTL / E-TTL II
Product code: S470 (459292084658)
A new Auto Intelligent (AI) function that takes the fuss and uncertainty out of flash photography. This revolutionary new technology intelligently calculates and manoeuvres the flash head position automatically to create optimum lighting for outstanding images. From photo enthusiasts learning how to use flash, to professionals looking for straightforward shooting, the Canon Speedlite 470EX-AI is a must-have for photographers.
- AI Bounce with Full-Auto and Semi-Auto modes
- Guide Number 47 (m, ISO 100)
- Wide flash coverage 24 to 105mm
- Wireless Optical Receiver
- Large LCD and intuitive user interface
Revolutionary flash innovation – AI Bounce
The AI Bounce function automates bounce photography within the flash. This never-before-seen innovation uses a test flash to calculate the perfect angle for natural, flattering illumination, whilst automatically moving the motorised flash head into the optimum position for perfect lighting. The full-auto model carefully manipulates the flash head for every new shot, eliminating unwanted shooting complications. It also removes the time needed to evaluate the shot and reposition the flash head manually. As a result, photographers of all levels can confidently and quickly use the flash, reassured that the Speedlite 470EX-AI can help deliver consistently beautiful images.
For those with greater experience in flash photography, the semi-auto mode allows the user to set the bounce flash angle for different shooting scenarios. The Speedlite 470EX-AI then automatically adjusts the flash head for different camera orientations. This pioneering technology enhances the opportunity for photographers to be creative with their lighting, whilst achieving consistency in every shot. This is crucial for portrait photographers who regularly alternate between landscape and portrait.
Powerful and reliable
The Speedlite 470EX-AI harnesses the power and reliability of Canon’s flash technology to deliver incredible illumination for diverse lighting scenarios. The revolutionary flash has a Guide No of 47mii to create robust lighting over broader distances; great for shooting in large venues or in complex shooting scenarios, where all subjects need to beautifully lit. The impressive wide lens coverage - from 24mm to 105mm - and 14mm possible with the built-in adaptor, provides a flash distribution extensive enough to illuminate shots captured with a wide-angle lens. This is a particularly beneficial feature for wedding photographers who need to capture group shots.
Even the most spontaneous moments can be captured with natural looking lighting, as the Speedlite 470EX-AI recharges rapidly and silently in 5.5 seconds to full power with 4 AA/LR6 batteries, or 3.5 seconds with rechargeable NiMH batteries. This is first-class when swiftly capturing consecutive shots, such as during weddings or parties. The Speedlite 470EX-AI features a high-speed sync function, which enables the flash to be fired several times in rapid succession and thus uses a higher shutter speed than normally possible. This is particularly useful for action shots, or to create a darkened or blurred background for stand-out images.
Satisfy your creativity, extend your control
By rotating the flash head 180 degrees left and right, plus 120 degrees upwards, the AI Bounce flash function enables photographers to adapt to different environments and remove unwanted shadows. The bounce adaptor can be clipped onto the Speedlite 470EX-AI to deliver softer illumination, allowing for much more radiant portrait shots. With this level of control over the flash, photographers can focus on capturing high-quality, well-lit imagery that consistently delivers unrivalled results.
With 19 custom functions, the Speedlite 470EX-AI offers complete creative control as the photographer can personalise the settings in pursuance of capturing beautiful and unique shots. The wireless optical receiver function allows the flash to be used at distances of up to 10m away from the camera. With a built in Speedlite transmitter function or Speedlite with Optical transmitter, further creative capturing is enabled via experimenting with varying lighting scenarios. This is perfect for photographers aiming to develop and create their own lighting style. The dot-matrix LCD panel provides an intuitive interface, guiding photographers to easily navigate the flash settings and select how diffused or concentrated the light is via priority settings. To achieve maximum flash output, shortcut buttons and a control wheel provide fast access to settings, delivering a creative fall-off effect and an even distribution of light across the whole image.
The Speedlite 470EX-AI flash could be useful for events and wedding photographers who need to work quickly and often switch between shooting in landscape and portrait orientations.
Photography beginners often underrate the importance of lighting. As one of the fundamental building blocks for creating an emotionally moving photo, lighting is a topic that deserves more attention.
I've had it for a while and it surpasses my needs. I have used it on camera as well as wireless with excellent results. A good flash picture is always a challenge and this flash will help to take the tool out of you!
I normally shoot Commercial projects but I've had times when I don't have time to setup a studio flash. I bought the 470EX-AI to fill a specific need and it hasn't disappointed me.
I end up taking a lot of indoor photos. I am not a professional, so I need all the help I can get. The automatic bounce flash technology in the 470 is like magic - especially if you're in a room with a white ceiling (which most are). There are a few moving parts (gears, motors, etc.
I've had the flash for about 3 weeks and really like it. The auto bounce feature is easy to use and does a good job of eliminating washed-out subjects and minimizing shadows. I have used it in full auto mode and have not had time to experiment with the advanced manual settings, but the flash so good...
I bought this Speedlite 470EX AI-Bounce for use with my Canon-RP camera. I have used it now on two family events and am generally happy with it. I am not new to flash, so I got over the initial excitement for the AI-Bounce feature and settled into the semi-automatic mode where you can lock in a...
I’m glad whit my new flash is so smart and make the best illumination for the pictures I tested in 0• angle, semi automatic and automatic is amazing
Not all features appear to be available for certain cameras. Pages 46-47 of the owners manual is what you will want to look at. I have not been through the entire manual yet. The Speedlite works with my EOS 77D purchased in 2017.
My first shot with AI bounce mode was so perfectly balanced and without shadow. Even with my 18 foot ceilings the flash figured the perfect bounce angle and exposure. The speed and ease of getting a great flash shot makes this speed light essential to anyone's Canon setup.
Like most photographers I attached the Speedlite 470EX-AI to my Canon Camera, set it to the Auto Intelligence function and began shooting. I shot indoors with a 9 foot ceiling and white side walls and was quite pleased as I compared my shots shooting straight ahead and moving the head manually with...
Flash photography just became a whole lot easier...
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Canon Speedlite 470EX-AI Flashgun
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