Founded in 1918 as a producer of light bulbs, Panasonic have developed their photographic division to become one of the most versatile manufacturer of cameras and lenses.
Photography lighting provides illumination when you're taking a still photograph or shooting video footage in low-light conditions. This usually occurs when you're shooting at night, inside buildings, or in areas with limited sources of light. The correct use of flashes and on-camera lights not only improves the quality of photos and video clips you take, but it also lets you control and manipulate light in a more creative way whilst increasing contrast and depth. A photographer recently said “We’re all photographers now because the cameras and equipment is so good, but not everybody is a master or light.” Learn how to use light effectively and your world of photography will change.
Flashgun vs. Built-In Flash
Studio photography lighting such as the flash and on-camera lights can be confusing, especially if you're new to the hobby.
A camera flash provides a quick but powerful burst of light that works simultaneously with the camera shutter. It enables you to shoot photos wherever, whenever, and however you want without the need for a separate lighting device, since you have a built-in light source. It's also better at capturing motion because the camera only sees the burst of light and its subject, which enables it to "freeze" the image as opposed to continuous light where the sensor has time to adjust and pick out other sources of light, thereby blurring the picture.
An on-camera light or flashgun is attachable to a DSLR, mirrorless cameras or camcorders. Unlike a camera flash, it works to give you a continuous source of illumination rather than a short burst. For this reason, it is the obvious choice in videography, for film makers and vloggers. If you want your still photos to show consistent brightness and clarity, choose this kind of lighting equipment. You can also use it separately with a tripod, which is a common setup with studio lights.
For on-camera flashguns from Cactus, Canon, Fujifilm, Hahnel, Kenro, Metz, Nikon, Olympus, Panasonic, Polaroid, and Sony
Photography Lighting for Shooting Videos
Continuous lighting devices, such as LED are capable of providing enough illumination to cover a large area where you expect your subject to be moving. They also come with adjustable light stands that you can easily move around to adjust the lighting set-up for each shot choice. Additionally, you can remotely control many models, giving you the ability to manipulate the amount and duration of lighting you get for your videos.
For continuous LED lighting for both photography & videography we have a great selection here from Litra, Kaiser, Metz, NanGuang, Olympus, Panasonic, Polaroid, Rotolight and Sony.
Marco photography brings its own set of challenges to the discerning photographer. You can use any light source on or off camera that will increase the light for your subject. If you’re doing macro photography you may decide that you require a dedicated macro light to optimise your macro set-up. Click here for macro lights by Canon, Kaiser, Metz, and Nikon.
For a studio set-up it is essential to have a dedicated lighting kit. Learning how to use your light will enhance your craft. We have a great selection here from Interfit, Kaiser, NanGuang, and Rotolight.
Never underestimate the amount of times a torch will be handy. For handheld torches, head lamps and work lamps to help you look through your equipment bag at night we have a selection of well priced products by Ansmann and Hycell.
Flash gun accessories, the little extras that make all the difference, such as the awesome range of light control accessories by MagMod and Kaiser including light diffusers, light directors to offer great control, creative gels, flash cords/cables, flash stands, product tables, replacement hot shoes, batteries, adapters and chargers. Click here.
If your flashgun is not on your camera and you need it to fire you will need a shutter cable, or if you need your studio flash to work wirelessly you will need a wireless flash transmitter, receiver and remote controller. Click here – we have choices that are compatible across the brands including: Canon, Fujifilm, Nikon, Olympus, Panasonic, Pentax and Samsung.