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And a range of new lenses including:

 

  • - 51.4Million Pixels CMOS 43.8x32.9mm Sensor -
  • - X Processor Pro image engine -
  • - Magnesium Alloy Body -
  • - 3.69M-Dot Electronic Viewfinder -
  • - 3.2” 2.36M-Dot Variable Angle Touchscreen LCD -
  • - Full HD Movie -
  • - New Fujifilm G Lens Mount -

Fujifilm have introduced the groundbreaking GFX 50S – the ultra high quality medium format mirrorless camera that delivers ultra-high image quality adopting a 43.8x32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP.

Fujifilm GFX 50S combines an extraordinary sensor, processor and design with exclusive new range of FUJINON GF lenses – giving users the ultimate photography experience.

Featuring premium design and excellent operability stemming from the highly reputable digital camera "X Series" system and the accumulation of image design technology from over 80 years of experience, the GFX 50S achieves the highest ever image quality from Fujifilm.

<< TO FIND OUT MORE AND PRE-ORDER, CLICK HERE >>

*Trade In Bonus only applies when selling a Full Frame DSLR/Mirrorless or Larger Sensor Body

At the same time, it will also release the FUJINON GF63mmF2.8 R WR, FUJINON GF32-64mmF4 R LM WR, and FUJINON GF120mmF4 R LM OIS WR Macro interchangeable lenses, faithfully inheriting the design philosophy of FUJINON lenses, highly evaluated and trusted by photographers from all over the world for many years.

Fujifilm have announced the new X-T20 – a stylish, powerful yet lightweight mirrorless digital camera with tilting touchscreen LCD

The X-T20 offers a 24.3 megapixel sensor and brand new image processor which delivers high speed AF, fast start-up and 4K video with Film Simulation modes

  • - 24.3Million Pixels X-Trans CMOS III APS-C Sensor -
  • - AF-C Custom Settings for moving subjects -
  • - 4K Movie Mode with Film Simulation Effects -
  • - 3.0” Variable Angle TouchScreen LCD -
  • - Multiple Exposure Mode -
  • - Interval Timer -
  • - Wi-Fi -
  • - Compact & Lightweight -
  • - Fast Start-Up Time -

The updated sensor and processor, along with a reworked AF algorithm, boost the camera’s startup time and AF performance, dramatically improving its ability to track moving subjects, while the tilting touchscreen LCD monitor enables users to shoot from a variety of angles with ease.

The X-T20 also has enhanced video functionality and is capable of capturing 4K movies with Fujifilm’s popular Film Simulation modes. Staying true to the X Series functional design ethos, the X-T20 also combines an SLR-style viewfinder and dial-based operation.

To celebrate the launch of the Fujifilm X-T20, we've put together some Part Exchange valuations for your old gear* against this stunning new camera.

  If you have…  We'll Offer  PLUS Fujifilm
  Trade In Bonus
  Your Part-Exchange
  Valuation is…
  You could get the
  X-T20 (Body) for…
Fujifilm X-T10 Body £250.00 £80.00 £330.00 From £469.00
Fujifilm X-T10 & 16-50mm XC £300.00 £80.00 £380.00 From £419.00
Canon EOS 700D & 18-55mm STM £300.00 £80.00 £380.00 From £419.00
Canon EOS 100D & 18-55mm STM £200.00 £80.00 £280.00 From £519.00
Nikon D3200 & 18-55mm VR £125.00 £80.00 £205.00 From £594.00
Olympus OM-D E-M5 & 12-50mm £200.00 £80.00 £280.00 From £519.00
Sony A6000 & 16-50mm £275.00 £80.00 £355.00 From £444.00

*Subject to inspection and assuming condition is mint/boxed.  If you camera is not listed here, tell us what you do have here, and we'll work out a complete quote for you

Available as

 

Fujifilm have announced the X100F - the powerful new addition to the X Series range of Premium Compact Cameras

  • - 24.3Million Pixels X-Trans CMOS III APS-C Sensor -
  • - No Low Pass Filter -
  • - Fixed 23mm f2 Lens (35mm Equiv. is 35mm) -
  • - Advanced Hybrid Viewfinder -
  • - Film Simulation Modes -
  • - Built In ISO Dial & Shutter Speed Dial -
  • - Full HD Movies -
  • - WiFi -
  • - Silent Electronic Shutter -

Small yet powerful, the X100F features the latest 24.3 megapixel sensor and processor, and further evolution of the renowned Advanced Hybrid Viewfinder, which can switch between optical and electronic viewfinders.

Fujifilm pioneered a new market segment of premium compact digital cameras in March 2011 with the launch of the FUJIFILM X100, equipped with an APS-C image sensor, high-speed image processing engine, high-performance FUJINON lens and the world’s first Hybrid Viewfinder that can be switched between an optical viewfinder and an electronic viewfinder.

In February 2013, the second-generation model in the series, FUJIFILM X100S, was released with a newly-developed sensor and image processing engine. The company updated the series in September 2014 with the launch of the FUJIFILM X100T, boasting the use of the world’s first electronic rangefinder function, in an effort to constantly lead the segment of premium compact digital cameras with cutting-edge technologies.

The fourth-generation release of the series, X100F, features the latest image sensor and high-speed image processing engine to deliver the highest level of image quality and mobility in the series. This is the ultimate in premium compact digital camera, equipped with the Advanced Hybrid Viewfinder of enhanced convenience. While maintaining the elegant design that has proven to be popular, the new camera has been developed in pursuit for easy operability, reflecting requests from users of previous models.

To celebrate the launch of the Fujifilm X100F, we've put together some Part Exchange valuations for your old gear* against this stunning new camera.

  If you have…  We'll Offer  PLUS Fujifilm
  Trade In Bonus
  Your Part-Exchange
  Valuation is…
  You could get the
  X100F for…
Fujifilm X100 £200.00 £100.00 £300.00 From £949.00
Fujifilm X100S £350.00 £100.00 £450.00 From £799.00
Fujifilm X100T £400.00 £100.00 £500.00 From £749.00
Panasonic Lumix LX100 £280.00 £100.00 £380.00 From £869.00
Panasonic Lumix LX7 £100.00 £100.00 £200.00 From £1049.00
Sony RX100 II £225.00 £100.00 £325.00 From £924.00
Canon Poweshot G16 £100.00 £100.00 £200.00 From £1049.00
Canon Poweshot G7X II £300.00 £100.00 £400.00 From £849.00

*Subject to inspection and assuming condition is mint/boxed.  If you camera is not listed here, tell us what you do have here, and we'll work out a complete quote for you

Available in

 

Fujifilm 50mm f2 R WR XF

Fujifilm have announced its third compact, light and stylish lens for X Series – the FUJINON XF50mmF2 R WR

  • - Advanced Optical Performance -
  • - Premium Feel & Design -
  • - Fast & Silent AutoFocus -
  • - Weather & Dust Resistant -
  • - Focal Length Equivalent to 76mm (35mm format) -

A mid-telephoto lens with high-speed AF, advanced sharpness and weather resistance – ideal for portraiture and everyday use

The lens features a focal length equivalent to 76mm (in the 35mm film format) and a maximum aperture of F2.0 for beautiful bokeh. The compact and stylish optic also offers high speed AF and weighs just 200g.