CameraWorld has been to Photokina - the worlds largest imaging fair.

Here's what happened...
The show has ended and we're on our way home. To see all the new products, click here

23rd September - Photokina Week


Well, THAT was Photokina!

After an incredible few weeks both leading up to the show, and the show itself, we hope you have enjoyed following our feed bringing you the latest news and opinions.

After a relaxing night...


(L-R) Tony Stent, Steve Sainsbury, Jason Mitchell, Martin Anderson & Atual Patel...

...our team are currently making thier way back to Blighty to prepare for the arrival of the many products listed below (some are already available).

A quick re-cap then, for a full list of all the products announced, click here

Many of these fantastic (and frankly gorgeous) new cameras, lenses and accessories will feature at "The CameraWorld Show 2016" which takes place in Central London, some of which will have their first "hands on" appearance in the UK such as the Panasonic G80!


So, from our team in Cologne (and from our online team back in London), we'd like to thank you again, and we look forward to seeing or hearing from you soon.


Homeward Bound


22nd September 2016 - Photokina Week


Our feet might be killing us, but we're brimming with excitement for these new products that we hope to bring you soon.

If you are contemplating getting anything that you've seen us talk about, but have some old cameras hiding away in the attic, then now might be the perfect time to start digging them out - they may be worth more than you think.

You can use your old equipment to Part Exchange with CameraWorld for one the latest products that will be coming soon.

You might be surprised at how much your old equipment might be worth - and we do take in much more equipment than other retailers - not just 35mm or DSLR's, but bags, tripods, even (in some cases) studio equipment and old Developing Kits.

See what's hiding in your attic, cupboards, drawers and drop our specialist team a line.


Just before we head back to our hotel for the day, we've gone back over to see our friends at MeFoto to have a closer look at the new Air Series.


The Air Series will see an update in the BackPacker, RoadTrip and GlobeTrotter range as well as the WalkAbout Monopod


As well as the new leg lock design, the MeFoto Air has another interesting trick up its sleeve – by removing the centre column and attaching an included phone clamp, the tripod can be converted into a selfie stick. A Bluetooth remote attaches to the handle so the user can remotely trigger his or her mobile device.

The Air series will be available starting November in plenty of bold colours and in a variety of sizes, including a monopod.


A meander over to Panasonic to see their latest offering.  When we had finally got through the crowd, we were able to see the exciting GH5 which is currently listed as 'In Development' - and we can't wait.

London Store Manager Artual Patel also got his hands on the newly announced Lumix LX15 Premium Compact.


Panasonic Lumix GH5 with the 12-60mm f3.5-5.6 Power OIS


London Store Manager Atual Patel inspecting the small but powerful Lumix LX15


The lens construction of the LX15. Panasonic quote "11 elements in 9 groups/(4 aspherical lenses (dual-sided aspherical surfaces), 2 aspherical ED lenses (dual-sided aspherical surfaces); 1 UHR lens"


Over to Fujifilm now.  This is the one that has got most people talking - the Fujifilm GFX 50S: a mirrorless medium format camera.

Some people have said that it is too big, going to be too heavy, but as Managing Director Jason Mitchell has said, "It feels just right - everything you would come to expect from both a medium format camera, and from Fujifilm"


MD Jason Mitchell with the incredible Fujifilm GFX 50S


Fujifilm GFX 50S, GF110mm f2, Battery grip and Tilt Adapter


Studio Photographers rejoice: HDMI Monitor above GFX 50s & GF 23mm f4


We've wandered over to the Canon stand to see the new mirrorless release; the EOS M5.  "Beautifully balanced, superb control and amazing image quality" said Director Jake Helman.


(L-R) Directors Jason Mitchell and Jake Helman admire the size of the EOS M5


Sitting comfortably in the hand. This camera marks a huge upgrade to previous EOS M models


Managing Director Jason Mitchell explains to Jake Helman how to switch it on...


Director Jake Helman - I got this...


Managing Director Jason Mitchell takes the EOS M5 with the new 18-150mm f3.5-5.6 IS STM through it's paces.


We've stopped walking around to grab a quick bit to eat, so we thought we might refresh you with the huge array of product announcements (and there are a fair few...) that are listed in this article:

...phew....that's a lot!


A quick hop over to Olympus to see the utterly gorgeous PEN E-PL8 with all the accessories.



Just before we stop for some lunch, we had a quick chat at Nikon over the latest products.

r2 at Nikon

London Store Manager Atual Patel (Right) underneath a selection of Nikon cameras from their history files - can you spot yours? Some of them are even as old are Artual.


Over to Sony to try out the new A99 II.

Due early November, MD Jason Mitchell has described the image quality as "awesome" and "beautiful to hold"



"Ooooooohh" Chelmsford Store Manager Martin Anderson getting his hands on the "awesome" Sony A99 II


Over to our friends at MeFoto who have also announced a new series of colourful tripods referred to as the MeFoto Air Series which has new log lock design called HyperLock.  More information on this range will be released soon and we'll forward all of that over to you...



(L-R) Abby Swain-Mitchell, Jason Mitchell, Jake Helman & Tony Stent explaining the virtues of why a tripod cannot have 4 legs...


Just sorted out the deal...

The new Peak Design Everyday BackPack will be available from CameraWorld from November.  More information to follow soon


Peak Design Everyday BackPack "Awesome Quick Access" says Jason Mitchell

Also coming to our stores is the Peak Design Lens Kit: a fantastically easy way for you to change the lens on your camera when you are pushed for time.  More information to come.



Over at the Peak Design Stand, Directors Tony Stent (Left) and Abby Swain-Mitchell inspect thier Everyday BackPack.

peak design everyday backpack


In the hall, and we're at the 3 Legged Thing Stand as they showcase their new WINSTON Carbon Fibre Tripod


(L-R) 3 Legged Thing Sales Rep with Directors: Jason Mitchell, Tony Stent, Abby Swain-Mitchell & Jake Helman


3 Legged Thing WINSTON Carbon Fibre Tripod


Front of the line...



SHOW TIME...if we can get in and stop taking pictures...


(L-R) Martin Anderson (Chelmsford Store Manger), Atual Patel (London Store Manager), Tony Stent (Director at back) ready to go in to the show.


The obligitory shot, taken by Director Tony Stent, of our Senior Team (Senior as in Management, not by general age)


(L-R), Chelmsford Store Manager Martin Anderson, London Store Manager Atual Patel, Managing Director Jason Mitchell, Director Abby Swain-Mitchell, Director Jake Helman



So, despite some issues with connecting trains (we thought it was hard going in the UK), we're just finishing off our breakfast before heading in to the Photokina halls.

Later today, we'll give you a refresh of all the latest products, as well as some first hand reviews, opinions and launch offers from all the major manufacturers.

Stay tuned.


(L-R) Directors Tony Stent and Jake Helman preparing themselves for the 'tough' day ahead


Good Morning from Germany...

good morning


21st September 2016 - Photokina Week


Well, our intrepid travellers have made it here to Cologne.  Whilst some have already run in to the first of many meetings, some are 'acclimatising' to the local area...

abby tony

(L-R) Directors Abby Swain-Mitchell & Tony Stent


Now, it's rather difficult, through photos, videos and plain text to truly give you an idea of how some of these new products feel and perform.  Each person will have a different take on each one.

So with that in mind, let us introduce "The CameraWorld Show 2016" taking place on 29th October in Central London.

Not only do we hope to let you play with the new cameras and lenses, but there will be chances to enjoy live demonstrations, get tips and handy hints from the manufacturers and professionals, exclusive seminars, and Walk & Talk Demonstrations.  And of course, CameraWorld's World Famous Show Deals will be available on the day.



Well, the rest of our team are en-route from London, but before they get in to the nitty gritty of getting the next train and playing with the new releases and numerous meetings, there is the necessity of just having a quick refreshment...


Director Tony Stent have a 'light' refreshment before boarding the train in Brussels Midi Station


Good morning.  As some of our team prepare to take a 5 hour train journey to Cologne (yes, it really does take that long), we thought we would share an interesting piece of news that we came across over dinner last night...

Western Digital has introduced the first ever 1TB SDXC card, doing so under its recently acquired SanDisk brand. Though the card will not be available on the market anytime soon, the prototype does serve to highlight the next level in SD card capacity. This isn't the first time SanDisk has unveiled a high-capacity prototype at Photokina; in 2014, the company unveiled its then-prototype for a 512GB SDXC card.

'Just a few short years ago the idea of a 1TB capacity point in an SD card seemed so futuristic – it’s amazing that we’re now at the point where it’s becoming a reality,” said Stargate Studios CEO Sam Nicholson. '…High-capacity cards allow us to capture more without interruption, streamlining our workflow, and eliminating the worry that we may miss a moment because we have to stop to swap out cards.'

Though Western Digital is showcasing the prototype at Photokina, it has not stated when it anticipates the card being available commercially, nor what consumers can expect to pay.  This card, when available is going to be ideal for event photographers shooting exclusively in RAW Format as well as videographers shooting as much as possible without having to worry about capacity on the card.

This would be a perfect add-on to any shooting in 4K, especially on devices that exceed the traditional 29min 59sec time limit on video files.

1tb SDXC_card[1]


20th September 2016 - Photokina Week


I need new feet...seriously.

Over the next few days, more of our team will be in Cologne getting to grips with some of the new models and giving their opinions on what to look out for in the run-up to Christmas (yes, I had to go there...)!

Stay tuned for more first hand information and reviews...



Well...what a day yesterday was!  As well as the Olympus announcements (already the 25mm f1.2 Pro is getting popular), news from Panasonic, the big pull so far was the development announcment of the Fujifilm GFX 50S (see below for details).

But, even as the rest of our team prepare to join us in Germany, more lovelies have been announced...

Sigma had added three new lenses to their ever growing range...and they look gorgeous.

The long-rumored and long-awaited 85mm F1.4 Art, the 12-24mm F4 Art, and the 500mm F4 DG OS HSM Sport.

The 85mm F1.4 Art has been designed with resolution and bokeh in mind. A stronger HSM AF motor produces 1.3x the torque of the previous setup and hopes to improve autofocus speed as well.

Fulfilling the exacting standards of the Art line, the SIGMA 85mm F1.4 DG HSM | Art delivers both of these elements at the highest level. The bokeh effect is so precise, you can focus on the pupil of the subject’s eye while blurring the eyelashes. Adding to the effect, the area in focus is extremely high-resolution while the bokeh area is very attractive in appearance. The SIGMA 85mm F1.4 DG HSM | Art incorporates 14 lens elements in 12 groups, a remarkable structure that helps the lens deliver ultra-high-resolution. This lens is therefore an excellent match for full-frame DSLRs offering 50-megapixel or higher resolution.

85MM F14 ART (2)

The Sigma 12-24mm F4 DG HSM Art is a new ultra-wide-angle zoom. It too features the stronger AF module, and also features the largest aspherical glass mould in the industry, which helps produce minimal distortion, flare and ghosting.

The wide-angle zoom pioneer, SIGMA has developed and launched many extraordinary products in this category over the decades. Now SIGMA introduces an ultra-wide-angle zoom lens that is perfect for the era of ultra-high resolution digital cameras. The SIGMA 12-24mm F4 DG HSM | Art offers an optimal package of centre-to-edge image quality, minimised distortion, and minimum focusing distance. To achieve these qualities without compromise, SIGMA has leveraged its lens design expertise and all of its leading-edge technologies. Advanced materials such as low-dispersion glass play a crucial role, while SIGMA's advanced lens processing methods have made possible an aspherical lens of extremely large diameter.

SIGMA 12-24MM F4

The Sigma 500mm F4 DG OS HSM Sport uses lightweight materials like carbon fibre and magnesium alloy and features a dust and splash resistant construction. In Nikon mount it features a brand-new electronic diaphragm.

Covering all the essence. Portable, durable and of a high-standard – A Masterpiece of hyper-telephoto lens. Photographers typically choose a prime lens when they require top image quality. However, the new flagship lens of our Sports line, the SIGMA 500mm F4 DG OS HSM fulfils this need while incorporating SIGMA’s latest technologies and delivering a full range of advanced features and functions: enhanced dust- and splash-proof construction, Optical Stabilizer (OS) system, SIGMA Tele Converter compatibility, AF function switch, SIGMA’s latest-generation Hyper Sonic Motor (HSM), and more. Combining top-level optical performance with functionality for challenging shoots, SIGMA 500mm F4 DG OS HSM | Sports sets a new standard for high-performance telephoto lenses.

500MM F4 SPORT (2)


19th September 2016 - Photokina Week

18.15: Just about to call it a day, and a friend at Olympus called us over...and are we glad we went over.

Olympus have a range of products just announced.

PEN E-PL8, 12-100mm f4 IS PRO, 30mm f3.5 ED MACRO, 25mm f1.2 ED PRO and the development of the OM-D E-M1 Mark II


The Olympus PEN family has a head-turning autumn debutante: the E-PL8, which blends distinctly feminine curves with the seamless social skills of bloggers, fashionistas and other switched on millennials. The new shape and leather look finish add an eye-catching flourish to the most individual of outfits while Olympus technology makes it easier than ever to take and upload top notch still and video to social media – with image quality that stands out from the smartphone crowd.

Despite its metal body and interchangeable lenses, the E-PL8 is light and compact enough to slip easily into a small bag. The flip-down LCD is ideal for selfies, giving you touch-screen access to key controls including shutter release/record, the exposure slider and creative Art Filters. Photos and movie clips can be edited on camera, and music or other effects added, then combined into one file for upload via Wi-Fi, a compatible smartphone and the free OI.Share App.

e-pl8 news

12-100mm f4 M. Zuiko Digital ED IS PRO

Pro photographers can now travel light while enjoying a level of professional zoom performance like never before. The 8.3x zoom Olympus M.ZUIKO DIGITAL ED 12-100mm 1:4.0 IS PRO (35mm equivalent: 24-200mm) covers a focal length range that previously required the help of a second lens to achieve at this level of quality. There is nothing quite like it for professional shooting versatility and overall breathtaking performance with the Sync IS system delivering up to 6.5 EV steps compensation in conjunction with a matching camera model. Dust-, splash- and freezeproof, this ideal travel companion belongs to the flagship M.ZUIKO Pro series. It returns exceptional 1:4.0 image quality results throughout the entire wide-angle to telephoto range. A minimum working distance of merely 1.5cm ensures extreme close-up performance.


30mm f3.5 M. Zuiko Digital ED Macro

The macro category for compact system cameras has its new benchmark prime lens: the lightweight M.ZUIKO DIGITAL ED 30mm 1:3.5 Macro, which boasts the most powerful magnification (2.5x) as well as a closest focusing distance of just 9.5cm. At this distance, ambitious hobby photographers can expand their creative repertoire to include fascinating details of the natural world that would otherwise be invisible to the naked eye.

Another crucial feature for would-be nature specialists is the lens’ near-silent focus mechanism and lightweight design, which in tests improved AF response by 20-30% compared to conventional macro lenses – a potentially decisive advantage for OM-D and PEN owners shooting on the fly.


25mm f1.2 M. Zuiko Digital ED PRO

The Olympus M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO (35mm equivalent: 50mm) is designed to excel and takes prime lens performance to the limit. An especially fast AF ensures shooting precision in all situations. This new lens from the flagship M.ZUIKO Pro series provides highest resolution and features exceptional low-light capabilities from the wide 1:1.2 maximum aperture for unrivalled sharpness and clarity right up to all corners of the frame – with jaw-dropping bokeh. And come rain, shine or snow, as with all M.ZUIKO Pro series lenses, the M.ZUIKO DIGITAL ED 25mm 1:1.2 PRO is dust-, splash- and freezeproof to never let you down – no matter the assignment.

25mm news

OM-D E-M1 Mark II

The OM-D E-M1 Mark II will be one of the best cameras Olympus has ever built.

The key facts of OM-D E-M1 Mark II read like a wish list of the ideal, versatile camera every photographer has dreamt of: It meets the demands of serious enthusiasts in every photography field and serves professionals in wildlife, documentary and travel with its high speed performance, mobility and image quality. It is the fastest in its category with unprecedented sequential shooting performance and a breathtakingly fast new autofocus system. Its sequential shooting performance is backed up by a brand-new, high-speed, all cross-type, On-chip phase detection autofocus system, new AF controls and even faster shutter response. In silent mode, using continuous AF and AE tracking, the OM-D E-M1 Mark II captures 20.4-Megapixel RAW stills at a class-best 18 fps. Combined with the Live View display and custom controls, this is ideal for shooting fleet-footed wildlife or indoor events in split-seconds. With AF and AE locked, the frame rate further rises to an outstanding performance of 60fps.

ID: 25515


14.32: Speaking of Fujifilm...

Be still my beating heart...

FUJIFILM Corporation has just announced the development of the mirrorless digital camera system “GFX” to deliver the highest image quality in the history of Fujifilm electronic imaging. The company will release mirrorless digital camera FUJIFILM GFX 50S which features the FUJIFILM G Format 43.8 × 32.9mm sensor with 51.4 megapixels and six lenses that will be introduced under the new FUJINON GF Lens series of interchangeable lenses after early 2017 sequentially for professional photographers and photo enthusiasts. The new series deliver the highest image quality Fujifilm offers as well as outstanding expandability and functionality as a camera system.


Over the course of its proud history that extends over 80 years, Fujifilm has developed and manufactured photographic films with advanced image resolution and outstanding colour and tone reproduction to meet the needs of professional photographers and photo enthusiasts, an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for producing artwork,” and high quality FUJINON lenses which forms an indispensable part of camera systems. All these technologies have been amassed to develop the GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.


A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level. The initial lineup on launch is to include the following six lenses:

  • 1. Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
  • 2. Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in the 35mm format)
  • 3. Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in the 35mm format)
  • 4. Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in the 35mm format)
  • 5. Ultra wide “GF23mmF4 R LM WR” (equivalent to 18mm in the 35mm format)
  • 6. Wide “GF45mmF2.8 R WR” (equivalent to 35mm in the 35mm format)


As soon as we get confirmation of more specification, pricing and launch times, we will certainly let you know...



Got to love Facebook...over the weekend, we were reminded by the 'On This Day' feature that...we were here two years ago having fun with Fujifilm...


Our Executive Team in Germany 2014. (L-R) Jason Mitchell, Abby Swain-Mitchell & Tony Stent


14.16: Wow....was NOT expecting that.  We were invited in to a room by our friends at Sony whereby they have just revealed the A99 II

Announcing the top-end full-frame Alpha-mount camera, the a99 II. Featuring a 42.2MP sensor, 79-point hybrid AF system and 12 fps shooting, the a99 II sounds like an impressive beast. As with its predecessor, this is a Translucent Mirror camera, which splits incoming light between the sensor and an AF module near the EVF. As with all SLTs, this design reduces light to the sensor by about 1/2EV.

The 42.2MP BSI-CMOS sensor, likely the same as the one in the a7R II, is paired with Sony's BIONZ X processor, allowing for 12 fps burst shooting with continuous AF/AE and a top ISO of 102,400. The sensor lacks a low-pass filter, maximizing resolution. All Sony Alpha-mount cameras have in-body image stabilization, and the a99 II one-ups previous models by offering 5-axis IS, with Sony claiming 4.5-stop shake reduction. The effects of the stabilizer can be seen with a half-press of the shutter release button.

The camera uses a Hybrid Phase Detection AF system that combines 399 points on the focal plane with 79 all cross-type points on the sensor. Sony says this allows for ultra-fast AF speeds and sensitivity down to -4EV.  The camera is able to shoot continuously at 8 fps with continuous AF and very little EVF blackout.

a99 ii news


12.36: And 'HELLO!' from Cologne on a rather sunny day.  Today, the air is buzzing with announcements and rumoured arrivals so lets get you started with what has JUST happened...

Panasonic have set out their stall with four announcements: the Lumix G80, the Lumix FZ2000 (the replacement for the awesome FZ1000) and the LX15, as well as something gorgeous coming soon.


The LUMIX LX15 is the next generation of Panasonic’s world-renowned LX premium compact camera series. Integrating 4K video recording capability, it’s the perfect choice for enthusiasts who want to release their creativity anytime, anywhere.

Great low-light performance and beautiful bokeh expression

The LUMIX LX15 includes the newly-developed F1.4-F2.8 LEICA DC VARIO-SUMMILUX lens system with 3x optical zoom (35mm camera equivalent: 24-72mm). The lens lets a large volume of light into the camera, enabling the high-speed shutter release to capture clear, sharp images even in low-lit situations. It also allows for beautiful bokeh, making the subject stand out for impressive photos and videos.



These features elevate the LUMIX FZ2000 far beyond the limitations of a conventional compact camera with high-performance photography and outstanding video recording. The LUMIX FZ2000 is the perfect device for both semi-professional videographers and photography enthusiasts wishing to experience professional shooting capabilities in a compact device.

Featuring the new LEICA DC VARIO-ELMARIT photo/video hybrid lens

The LUMIX FZ2000 features the newly-developed LEICA DC VARIO-ELMART lens system which has a 20x optical zoom (35mm camera equivalent: 24-480mm) and F2.8-4.5. Comprising of 16 lenses in 11 groups, the lens system boasts high optical performance with minimum ghost and flaring and a guide-pole mechanism commonly used in professional video cameras.

Together with the inner zoom structure, the guide-pole realises exceptional barycentric stability for smooth, stable zooming, where image shift is dramatically suppressed by approximately 80% compared with its predecessor, the LUMIX FZ1000.



Panasonic today unveils the rugged LUMIX DMC-G80, the latest addition to its range of high-performance Compact System Cameras (CSC). Incorporating a host of advanced technologies and practical functions inside a durable and compact body, the LUMIX DMC-G80 has been designed to excel in the field.

Stunning clarity with every shot

The new LUMIX DMC-G80 features an updated Image Stabilization system – the 5-axis Dual I.S. MK II By incorporating new gyro-sensor technology, the O.I.S. (Optical Image Stabilizer, 2-axis) and B.I.S. (Body Image Stabilizer, 5-axis) are able to work in perfect harmony and with outstanding accuracy. With improved suppression of blur, resulting pictures and videos remain beautifully crisp despite vibrations caused by shaking hands or traversing outdoor terrain.

With the LUMIX DMC-G80’s ability to analyse shooting conditions, including focal length, the new Dual I.S. system is able to utilise max. 5-stop slower shutter speed. Users can also enjoy blur-free photo/video shooting in both wide angle and telephoto, even in low light situations or when shooting with one hand.



SLOW DOWN - no, its not out yet, but it will be!

Panasonic today announced that it has developed a new Digital Single Lens Mirrorless (DSLM) Camera LUMIX GH5 that is capable of recording smooth, high-precision 4K 60p/50p and faithful 4:2:2 10-bit 4K video for the first time in the world. This premium camera will offer exceptional performance for professional photographers, videographers and emerging photo/video-hybrid creators.

It also features '6K PHOTO' which extracts approx.18-megapixel still images from ultra high-quality video with approx. 9 times the pixel count of Full-HD. The new LUMIX GH5 is scheduled for commercialisation and introduction to the global market in early 2017.

As soon as we know more, we promise to let you know...after we stop drooling.



15th September 2016 - Pre-Photokina

What a busy day...

First out of the blocks, following on the EOS 5D Mark IV, is Canon with 3 new products.

Introducing the EOS M5 - their fourth venture into the mirrorless world.  Now, we can guess what you might be thinking, looking back on the previous EOS M-series - but stop, this is nothing like those. THIS is one to take note of.

The EOS M5 camera features a 24.2 Megapixel APS-C sized CMOS sensor, DIGIC 7 Image Processor and the fastest AF speed in the EOS M-series, enabling photographers to capture clear, sharp, high-resolution images and Full HD videos. It is also the first in the EOS camera line to include the low energy Bluetooth® Smart feature that can maintain a constant connection with your compatible smartphone or tablet when you use the Canon camera connect application and both applications are active.

In fact, it has a very similar specification to the EOS 80D and would go up as a direct competitor to Sony's A6300 and the Panasonic GX8.

The camera is available as a body; with the 15-45mm or the new 18-150mm Lens.

eos m10 (3)

Speaking of the Canon 18-150mm f3.5-6.3 IS STM lens...(see what we did there)...

The first all in one / travel zoom lens for the EOS M-series. Featuring an 8.3x optical zoom (28.8-240mm 35mm equiv.), 4-Stop optical Image Stabilizer and STM focusing technology.

The Canon 18-150mm f3.5-6.3 IS STM, available in two colours, is the perfect and versatile lens for you to use in any given situation.

18-150 theme


It's been 11 years in the making, but Canon have unveiled an upgrade on one of their most popular lenses - 70-300mm f4-5.6 IS USM II

The Canon 70-300mm f4-5.6 IS II USM – a truly versatile telephoto lens, replacing the EF 70-300mm f/4-5.6 IS USM, for hobbyists and advanced photographers and videographers alike. The sleek and compact EF 70-300mm F/4-5.6 IS II USM has an impressive 70-300mm focal range, helping you capture a variety of subjects from a distance, and whilst on-the-move, whether you’re looking to shoot sports, wildlife, action or movies.

Offering cutting edge AF and optical technology suited for photography and movies this lens is a welcome addition to any kit bag for advanced users of the EOS System. Designed for use with either APS-C or Full Frame cameras, from the EOS 100D to EOS 6D – it’s a high performance lens to get closer to the action and create impactful results to capture the moment.

70-300mm is ii usm (4)


Zeiss's turn today for another launch - billed as the perfect tool for the inconspicuous observer, and available in a Sony E-Mount fit, Zeiss have announced the Loxia 85mm f2.4.

Portable, inconspicuous, powerful – fitting ways to describe the ZEISS Loxia 2.4/85 telephoto lens. The completely reworked optical design has been specially developed using seven lens elements for the high-resolution, full-frame sensors of the mirrorless Sony α series. The Loxia 2.4/85 supplements the focal lengths of the ZEISS Loxia product family in the short telephoto lens segment.

Despite its compactness the handy ZEISS Loxia® 2.4/85, a moderate telephoto lens offers outstanding image performance – across the entire image field of a full-frame sensor. Be it for a portrait or a street or landscape shot, this inconspicuous lens is great for helping you master these photographic disciplines.

Loxia 2.4 85 Product sample 2016.08.02 13


9th September 2016 - Pre-Photokina

Sony have announced a new lens aimed directly at moviemakers using the FS-Series and A-Series cameras.

Their latest offering, back in to the movie world is the 18-110mm f4 G PZ OOS (SELP18110G).

This powered zoom lens delivers optimum performance in Super 35mm/APS-C moviemaking applications, starting at 18mm wide-angle and extending through an impressive 6.1x zoom range with a constant F4 maximum aperture. G Lens optical performance delivers image quality that is suitable for 4K throughout the zoom range, right out to the image periphery.

sony 18-110 f4 pz (1)


8th September 2016 - Pre-Photokina

Zeiss's turn today as they announce three new additions to the MILVUS range: a 15mm f2.8, 18mm f2.8 and a 135mm f2.

Counting these three, there are now nine lenses in the Milvus range. Zeiss puts an emphasis on robust construction with their full metal barrels, video-friendly features and optical designs that minimise chromatic aberration and distortion.

15mm f2.8

Infinitely wide horizons, cramped interiors or small objects in large surroundings – with the ZEISS Milvus 2.8/15, all photographers can deliberately orchestrate extreme perspectives.

With an angle of view of 110°, the super-wide angle is ideal when it comes to capturing events in a way that makes them dynamic and extraordinary. A detachable lens hood and the 95mm filter thread also make it ideal for special applications for instance when used with additional slot-in filter systems or in underwater housings. The exceptionally long focus throw offers outstanding setting accuracy for photography and film.

18mm f2.8

Be it stylish interiors, majestic landscapes or tumbling waterfalls, the super wide-angle ZEISS Milvus 2.8/18 lens loves to capture dramatic vistas. Just like you.

This compact super wide-angle lens is perfect for capturing majestic landscapes and architectural marvels. Its unique visual field offers you plenty of scope for creativity when composing your images. Get up real close and create the feeling that you are at the heart of the action. Expand the depth of field of your image or make an object really stand out. The high-performance ZEISS Milvus 2.8/18 ensures impressive image quality across the entire image field and enables you to capture unique shots wherever you go.

135mm f2

This high-speed telephoto lens excels with its superb colour correction and rendition. Thanks to its large aperture and smooth bokeh, it is perfect for medium-distance portrait photography.

Revel in an atmospheric mood at dusk against a breathtaking backdrop – as an inconspicuous observer, the telephoto lens is able to draw you into this unique moment from afar. The ZEISS Milvus 2/135 permits an interplay between fore- and background that is simply incomparable.

Milvus News

1st September 2016 - Pre-Photokina

Photokina always has an array of brand new lenses.  We've already seen offering's from Canon, Nikon, Sony and Fujifilm, and not to be outdone, is the latest offering from Tamron.

The Tamron 150-600mm f5-6.3 DI VC USD G2.  The 'G2' stands for second generation, reflecting several improvements to the design.

These improvements include more effective image stabilization (to a claimed 4.5 stops of benefit), faster AF speed and compatibility with Tamron's 'TAP-in' Console, for lens firmware updates and customization. A 'Flex Zoom Lock' mechanism has also been added to keep the lens barrel fixed at any focal length. Flourine coating has been added to the front lens element, and the entire lens barrel offers greater moisture resistance.

150-600mm vc g2 (1)

At the same time, the lens manufacturer has also announced two new teleconverters, designed to be used with select telephoto Tamron lenses, starting with the company's new SP 150-600mm F5-6.3 Di VC USD G2. The 1.4X and 2X converters are moisture and dust-resistant, and turn the 150-600mm into a 210-600mm or 300-1200mm equivalent zoom, respectively. Both teleconverters use Tamron's BBAR (Broad-Band Anti-Reflection) coatings to reduce ghosting and flare, and the 2X converter uses a low-dispersion element to suppress aberrations.


31st August 2016 - Pre-Photokina

Panasonic's turn for the latest announcement - and it's a big one.
Introducing the HC-X1E Video Camcorder - a 4K & Full HD movie unit that offers a professional level of quality.

Explore that incredible 4K Movie world with this professional level camcorder.  Record at the same quality as Pinewood, and control your footage as a pro with this detailed arrival from Panasonic.  Pin Shape Stabilisation means that your detailed footage will not look out of place with the likes of Spielberg, Abrams, and may more top-flight directors.

Panasonic today introduces the HC-X1 camcorder, offering 4K 60p/50p recording, a 24mm 20x optical zoom lens and a 1.0-type (inch) sensor. These features make the handheld device perfectly suited for professional videographers that are looking for premium production capabilities and superior content quality.

The HC-X1 features a newly developed LEICA DICOMAR 4K lens, which offers a quick 20x optical zoom from an extremely wide angle of 24mm to ultra-telephoto at 480mm. This makes the HC-X1 the camcorder with the industry’s widest zoom lens, allowing videographers to produce professional content with little distortion and without having to use a wide conversion lens.



30th August 2016 - Pre-Photokina

Sony have started their Photokina campaign with the announcement of a 50mm f2.8 FE Macro (SEL50M28)

Ideal for everyday photography, this versatile 50mm macro lens features a F2.8 maximum aperture that offers outstanding image quality and bokeh, while its 1:1 macro capability allows the photographer to get sharp close-up shots of their subject. Additionally, its comprehensive range of controls including focus-mode switch, focus-range limiter and the focus-hold button ensures a quality macro shooting experience for a wide range of users.

Great for scenery and portraits as well as macro shots, it offers a 0.16m minimum focusing distance and a wider frame for capturing more background, compared to longer focal-length macro lenses. Weighing just 236g, the lens is extremely lightweight and portable, making it easy to carry around and is dust and moisture resistant[i] for use in different weather conditions.

50mm f28 fe (3)

25th August 2016 - Pre-Photokina

Canon have announced 3 major updates on some of thier popular lines.  The top of the list is the EOS 5D Mark IV - the fourth generation of the award winning and popular EOS 5D-series. Standing out from it's predecessor, the Mark IV boasts a new 30.4 Million Pixels CMOS Sensor, ISO Range 100-102,400 (Expandable), Dual Pixel AF for smooth focusing in LiveView/Movie (as seen in EOS 80D), 61 AF Points, but the one thing that everyone was screaming for, and Canon finally answered with, was the inclusion of 4K movie capture.


This camera provides an incredible amount of detail in it's full frame sensor and will not disappoint event photographers, or even videographers with the amount it captures.
Along with the Mark IV, Canon have updated the 16-35mm f2.8L with a Mark III version, and (finally) a 24-105mm f4 L IS USM II.  Both lenses are incredibly easy to use, producing pinsharp results regardless of camera body and the 24-105mm f4 L IS USM II with be packaged with the EOS 5D Mark IV as part of a kit.  The 16-35mm f2.8 L USM III is an ideal lens for either landscape photography, group shots, or anything where space might be limited.

Also announced today, from Fujifilm is the 23mm f2 R XF WR.

The XF23mmF2 is a compact, wide-angle lens that weighs just 180g and features fast AF for enjoying snapshots with ease. Weather and dust-resistant, it’s capable of operating at low temperatures.
The new lens has a highly versatile focal length equivalent to 35mm (in the 35mm film format), covering a range of subjects from snapshots to landscapes and portraits. Its compact and lightweight design and high-speed AF capability allow users to enjoy taking snapshots spontaneously.
XF23mmF2 R WR_Black_Up

17th August 2016 - Pre-Photokina

Nikon have announced the D3400 and a new 70-300mm DX AF-P VR lens

Nikon presents the D3400, the DX-format D-SLR that makes it spectacularly easy to shoot high-quality images and then share them instantly. The D3400 is Nikon’s first entry-level D-SLR to boast SnapBridge, making it the perfect camera for those who want to step up from snapshots to photography, and who care about sharing their images on the go.
Nikon’s SnapBridge utilises Bluetooth® low energy (BLE) technology to let the camera maintain a constant, low-power link with a smartphone or tablet. D3400 users can automatically sync photos as they shoot, from wherever they are. Pick up the smart device that’s paired with the camera and the photos will be there, ready to share: no fuss, no waiting.

And these won’t be just any photos. Images are richly detailed thanks to the camera’s large 24.2 MP DX-format sensor, powerful EXPEED 4 processor, and NIKKOR lens. Users can revel in the freedom to achieve dazzling shots in low light, and create portraits with smooth background blur. Beyond photos, Nikon’s renowned D-Movie makes it simple to create cinematic-looking video footage. Even novice moviemakers can easily film with available light and make subjects stand out against beautiful background blur with a fast NIKKOR lens.

Nikon has also announced that it has updated its portfolio of DX NIKKOR lenses with a lightweight super-telephoto zoom: the AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED VR.
Fast, quiet, and precise, these lenses are a great way to explore the creative advantages of telephoto photography. Whether you’re shooting distant subjects, travel photos, or amateur wildlife images, the versatile 70-300mm focal range magnifies the action. An extra-low dispersion (ED) glass element in each lens delivers images with vivid colour, crisp detail, and perfectly rendered contrast. The AF-P DX NIKKOR 70–300mm ED VR features Nikon’s Vibration Reduction technology for clear, blur-free images even when shooting at the far end of the telephoto range. And the lens boasts a serious size advantage: their compact build makes them comfortable to carry and ensures balanced handling when used together with Nikon’s smaller entry-level compatible D-SLRs.