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Nikon to enter full frame mirrorless market

In a question that usually starts with ‘When’ as opposed to ‘If’, Nikon have finally announced their intention to enter the Full Frame Mirrorless camera market.

Whilst no specific camera has been announced, Nikon have said that they are developing a full-frame, Nikon FX-format, mirrorless camera and NIKKOR lenses that features a new mount.

The mirrorless camera and NIKKOR lenses that are in development have enabled the pursuit of a new dimension in optical performance, with the adoption of a new mount. The mirrorless camera is the result of Nikon’s advanced optical and manufacturing capabilities gained through over a century of heritage, as well as superior image processing technology. The expertise built up through the development of Nikon’s digital-SLR cameras has also critically contributed to this development.

With this new mirrorless camera and NIKKOR lenses, Nikon are committed to providing photographers with the ability to capture images that are richer and more vivid than ever before.

Additionally, a new mount adapter is being developed for the new mirrorless camera. This will work with the F-Mount NIKKOR lenses that are part of the Nikon digital-SLR system, adding to the variety of choices for photographers.

Nikon will continue to lead imaging culture with the launch of the new mirrorless camera, as well as with the continued development of Nikon digital-SLR cameras, providing consumers with the choices to enjoy the unique values of either system.

Along with this announcement, Nikon have opened a new mini-website which includes a highly cinematic video introducing this new camera – albeit in silhouette.

More details are ‘due soon’ but we believe that with Photokina only a few months away, this could be the change in fortunes that Nikon need.

As always, as more information, specification, and confirmed product details are announced, CameraWorld will bring all this information to you.

If you would like more information, register your details on our website, and we’ll let you know what is happening, when it is happening, and any special offers available exclusive to CameraWorld customers.

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