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Sony a7 III Body with EXCLUSIVE Trade In Bonus

Sony a7 III Body with EXCLUSIVE Trade In Bonus

£1,849.00
RRP £1999 SAVE £150
£100 trade-in bonus

Sony a7 III Body with EXCLUSIVE Trade In Bonus

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ENLARGE

Third Generation of the incredible full frame mirrorless camera range beautifully balances high end photography and professional movie capture

(product code: SA73)

Product Details

Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

  • Full-frame 24.2MP Back-Illuminated Exmor R™ CMOS Image Sensor with Evolved Image Processing
  • Wide ISO range of 100 - 51200 (expandable to ISO 50 – 204800 for still images)
  • 15-Stop Dynamic Range at low sensitivities
  • Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
  • Continuous Shooting at up to 10 fps with either Mechanical Shutter or Silent Shooting
  • Full Auto Focus/Auto Exposure tracking
  • 5-axis optical in-body image stabilisation with a 5.0 step shutter speed advantage
  • High Resolution 4K Movie Shooting with full pixel readout and no pixel binning across full-width of full-frame sensor

Back-illuminated 24.2MP full-frame sensor

The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Eye AF now supporting AF-C

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress.

Up to 10 fps with AF/AE tracking

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.

In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

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