Exclusive kit includes:

• Sony A7 III Body
• Tamron 28-200mm f2.8-5.6 Di III RXD

Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0" 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 and 10 fps Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• USB Type-C Port, Weather-Sealed Design

Back-illuminated 24.2MP full-frame sensor

The 35mm full-frame Exmor R™ CMOS image sensor features 24.2-megapixel resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster data readout speed is achieved through copper wires and front-end LSI.

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop dynamic range at low sensitivity settings is realised. Upgraded Detail Reproduction and Area-specific Noise Reduction join to suppress noise and maintain a sense of high overall resolution. Colour reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output even during silent shooting/continuous shooting.

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimised for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed improved by up to twice and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness.

Focal-plane phase-detection AF supports A-mount lenses

Phase-detection AF can operate even when an A-mount lens is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Eye AF now supporting AF-C

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera, or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses mounted via an adaptor.

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group, and such groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress.

Up to 10 fps with AF/AE tracking

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10 fps with AF/AE tracking (up to 8 fps with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

Anti-flicker shooting

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker’s effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through colour grading operation in post-production, and a new HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow. However, colour grading is not required to enjoy instant playback of high-quality, true-to-life images with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.

In-body 5-axis image stabilisation with 5.0-stop shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

Tamron 28-200mm f2.8-5.6 Di III RXD

The 28-200mm F2.8-5.6 takes the convenience of an all-in-one zoom (which incorporates various angles of view from wide to telephoto in a single lens) and adds a fast-maximum aperture of F2.8and superb image quality to enhance the potential for photographic applications. Breaking conventional limitations and broadening the horizons of photographic possibilities, this zoom lens writes a new chapter in the history of the all-in-one zoom lens.

The world’s first​*1​ F2.8 all-in-one zoom lens for full-frame mirrorless cameras

A remarkable first for an all-in-one zoom lens: the 28-200mm F2.8-5.6 achieves a fast F2.8 aperture at the28mm wide-angle end. Additionally, maximum apertures at intermediate zoom ranges are F3.5 at 50mm,F5 at 100mm, and F5.6 at 150mm through 200mm. As an unprecedented all-in-one zoom that combines fast aperture with compact size, the 28-200mm F2.8-5.6 delivers greater versatility and usefulness than ever before available.*1 Maximum aperture in zoom range among currently available all-in-one interchangeable zoom lenses with a zoom ratio of 7x or higher(As of May​​2020: Tamron)

Lightweight and compact size for superior mobility

Tamron’s series of full-frame mirrorless camera lenses, starting with the 28-75mm F2.8 (Model A036), has been developed with the overall goal of balancing high performance with convenience. In addition to the series-standard 67mm filter diameter, and leveraging the camera integrated image stabilization, engineers concentrated on achieving compact size and lightweight. Length is just 117mm (4.6 in), maximum diameter is 74mm, and the weight is a mere 575g (20.3 oz). With a size that offers excellent portability, the lens lightens your load, allowing you to travel comfortably and shoot unencumbered.

Uncompromising image quality that lets you focus on creativity

This new zoom lens contains 18 elements in 14 groups. A generous assortment of special lens elements that include GM (Glass Molded Aspherical), hybrid aspherical, XLD (eXtra Low Dispersion) and LD (low dispersion) lens elements is precisely arranged to effectively control chromatic and other aberrations, enabling high resolving power. Meanwhile, the BBAR (Broad-Band Anti-Reflection) Coating provides powerful anti-reflection properties to effectively reduce ghosting and flare, resulting in clear and crisp images. In-camera correction features are utilized to mitigate distortion and shading to achieve uniformly high image quality from edge-to-edge at all zoom settings. Tamron has concentrated all its all-in-one zoom technologies into achieving optical performance that sets a new standard among existing all-in-one zoom lenses. From casual snaps to serious photos, this single lens lets you enjoy a wide range of shooting situations with complete freedom of composition.

Superior up-close shooting performance

The 28-200mm F2.8-5.6 delivers superior close-up shooting performance for an all-in-one zoom. At the28mm wide-angle end, the MOD (Minimum Object Distance) is 0.19m (7.5 in), achieving a maximum magnification ratio of 1:3.1. This performance, combined with the fast F2.8 aperture, allows users to move in close so that the subject is large while simultaneously showcasing a beautifully blurred background. Close-up shooting is remarkable at the telephoto end as well, with a MOD of 0.8m (31.5 in)and a maximum magnification ratio of 1:3.8. Users can capture impressive images with highly blurred backgrounds and create exceptional compositions.

The RXD stepping motor unit is exceptionally quiet

The AF drive incorporates a sensor that accurately detects the position of the lens while the RXD motor unit delivers optimized AF control. This achieves very fast and accurate autofocus operation, allowing users to maintain tack-sharp focus on continuously moving subjects or when filming a video. The exceedingly quiet operation is an important advantage because it virtually eliminates extraneous sounds during video recording. In addition, the compact configuration of the RXD AF drive system contributes to the unprecedented size and weight reduction.

A full family of superb, compact lenses made especially for mirrorless cameras

The 28-200mm F2.8-5.6 zoom is based on Tamron’s stratagem of creating a series* of lenses for full-frame mirrorless cameras that leverage the characteristics of compact camera bodies. Consequently, photographers can more easily enjoy various combinations of interchangeable lenses. For example, when the 28-200 F2.8-5.6RXD is combined with the 17-28mm F2.8 RXD, the combined weight of the two lenses is less than 1kg(995g/35.1 oz). This lightweight, portable zoom set covers everything from wide-angle to telephoto with a zoom range of 17-200mm. Additionally, when combined with a lens from Tamron’s series of fixed focal lenses such as the 20mm F2.8 (Model F050) or 24mm F2.8 (Model F051), the weight is less than 800g (28.2 oz),expanding the possibilities of shooting at the wide-angle end without adding excessive weight or bulk.All lenses in the series share the common filter diameter of 67mm, thereby eliminating the hassle associated with using different size filters and lens caps. Costly filters (e.g., PL, ND, etc.) can be shared instead of buying separate units for each lens. In this way, Tamron has expanded its series of lenses to make it truly practical to carry multiple lenses at the same time.* A lineup of lenses with 67mm filter diameter for full-frame mirrorless cameras: 28-75mm F/2.8 Di III RXD (Model A036), 17-28mm F/2.8Di III RXD (Model A046), 20mm/24mm/35mm F/2.8 Di III OSD (Model F050/F051/F053), 70-180mm F/2.8 Di III VXD (Model A056)

Moisture-Resistant Construction, Fluorine Coating, and Zoom Lock switch

Seals are located at the lens mount area and other critical locations to deter infiltration of moisture and/or rain drops and afford Moisture-Resistant Construction. This feature provides an additional layer of protection when shooting outdoors under adverse weather conditions. Also, the front surface of the lens element is coated with a protective fluorine compound that has excellent water- and oil-repellant qualities. The lens surface is easier to wipe clean and is less vulnerable to the damaging effects of dirt,moisture or oily fingerprints, allowing for much easier maintenance. Additionally, the handy Zoom Lock switch prevents unwanted barrel extension during transportation.

Compatible with main camera-specific features and functions

Tamron’s new 28-200mm F2.8-5.6 is compatible with many of the advanced features that are specific to certain mirrorless cameras. These include the following:- Fast Hybrid AF- Eye AF- Direct Manual Focus (DMF)- In-camera lens correction (shading, chromatic aberration, distortion)- Camera-based lens unit firmware updates