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CameraWorld Bundle Kit Includes:

  • Sony A7 IV Body
  • Sony 24mm f1.4 GM Lens

Sony A7 IV Mirrorless Camera Body & 24mm f1.4 GM Lens Kit

Highlights

  • Screen Size: 3.0" Vari-Angle
  • Fitting: Sony E-Mount (APS-C & Full Frame)
  • Sensor Size: Full Frame Sensor
  • Resolution: 30-35MP
  • "In Body" Image Stabilization
  • 4K Movie
  • Electronic Viewfinder (EVF)

Product code: 7424 (4548736133754)

Sony Extended Warranty
4.6
(350 reviews)

Sony A7 IV Mirrorless Camera Body & 24mm f1.4 GM Lens Kit

Special Price
£3,498.00

Save £200.00 ! Previously £3,698.00

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Product Details

Sony A7 IV Mirrorless Camera

Redefining a new standard of Full-Frame cameras, the Alpha 7 IV seamlessly merges outstanding 33MP image quality, 4K 60p video recording, refined handling and fast sharing abilities making it the perfect hybrid camera. With top of the line Real-time autofocus in photo and video, the Alpha 7 IV gives the power of Sony’s best technology into the hands of creators and professionals.

BREATHTAKING IMAGE QUALITY

The 33 MP full-frame Exmor R back-illuminated sensor paired with the new Bionz XR processing power delivers outstanding professional image quality - even in low light situations - for all.

Inheriting the latest colour science and creative modes from professional Sony cameras, shoot true-to-life vivid images with your own style.

BEST AUTOFOCUS PERFORMANCE YET

Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos. In addition, the Alpha 7 IV  shoots at up to 10 frames per second with fast buffer clearance to capture the best moment of the action unveiling in front of you.

UNIQUE SHOOTING EXPERIENCE

With a refined design, the Alpha 7 IV includes a fast and clear 3.69M dots electronic viewfinder, a new 3'' vari-angle touchscreen monitor and a 5 axis In-Body Image Stabilisation (IBIS) system for a comfortable and stable shooting experience. With the inclusion of Sony's intuitive new touch-capable menu system, a dedicated Photo/Video/S&Q dial, and a dual card slot, switch seamlessly from photo and video and focus on your creativity.

VIDEO CONTENT CREATION AT ITS BEST

Record your content in 4K glory at up to 60p with full pixel readout and no binning for the best quality. For seasoned filmmakers, the Alpha 7 IV can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles for a cinematic look and ease of editing. Paired with blazing fast Real-time autofocus technology, track your subject's eye in motion with ease - it works for humans, animals, and birds. The Alpha 7 IV also includes unique video tools such as breathing compensation, a digital audio interface to attach professional audio microphones and a heat dissipation structure for long recording sessions.

YOUR CONTENT, ALWAYS CONNECTED

The Alpha 7 IV has live streaming at up to 4K15p or Full HD 60p without the need for a capture card to keep you connected with your audience at all times. With the latest USB-C gen 3.2 compatibilities, ultrafast Wi-Fi chip, and an automatic Bluetooth image backup mode on this streaming camera, transfer and share instantly your images with the world. 

THE BEST SONY EXPERIENCE

Choose from 40+ Sony native full frame lenses to unleash your creativity. Designed specifically for Sony cameras, experience the best quality and shooting experience with Sony lenses.

Product Reviews

4.6
5
4
3
2
1
(Experts)
5
4
3
2
1
(Users)
T3

Sony makes the sensors for most digital cameras on the market and straight from the source is the A7 IV’s newly developed 33-megapixel full-frame chip. Coupled with a generous resolution we get the usual robust build, 4K video and plenty of hands-on creative control thrown in.

TechRadar UK

The Sony A7 IV is the best hybrid mirrorless camera you can buy right now. A truly modern all-rounder that largely justifies its price tag, it packs class-leading autofocus, impressive image quality and powerful video features into one versatile body.

Pocket Lint

Sony describes the A7 IV as the entry, or 'basic' model in its full-frame series. And technically, it is. But don't let that fool you into the thinking the A7 IV is a basic or entry-level camera. It's not. It may not be cheap, but it offers power and versatility befitting its price tag.

Amateur Photographer

Does Sony’s latest enthusiast-focused full-frame model offer enough in the face of stiff competition from Canon and Nikon? Andy Westlake finds out

Stuff.tv

Pitched as a standard camera, Sony’s mirrorless all-rounder has the prowess and the performance to deliver premium stills and video

PhotoReview

The Sony α7 IV’s move up to the BIONZ XR processor is a worthwhile advance, especially for photographers who shoot video.

PC Magazine

With a stabilized 33MP sensor, 10-bit 4K, and fast autofocus, the Sony a7 IV is a compelling full-frame camera for creatives.

Camera Decision

Updated: 2021-10-21 First introduced in October 2021 , Sony Alpha A7 IV is a 33.0MP Pro Mirrorless camera with a Full frame (35.8 x 23.8 mm ) sized BSI-CMOS sensor, built-in Image Stabilization, weather sealed body, Fully articulated touch screen and Sony E lens mount.

Camera Labs

The A7 IV may be classified as the entry-level model in Sony’s full-frame lineup, but like its predecessors, will more than satisfy the majority of photographers, videographers and hybrid shooters.

DP Review

The a7 IV sees just about every one of its specifications improved over the a7 III, from basics such as the resolution of the sensor and viewfinder to significantly increased video capture options.

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Sony

I love the upgrade from my previous A7 III. If you only take photos the A7 III is still a very capable alternative and save money towards a decent lens. But if you do videos as well this is hands down the better option, just shame about the crop mode 4K 60 hence the 4stars instead of 5, I`ve owned...

WEX

I sold all my Fujifilm gear (xt4 and lenses) to buy this camera and oh boy was it worthy it! The images are beautiful, so much detail and freedom to crop considerably. It feels really good in the hands, solid and very nice grip and yet not too bulky or heavy.

Wex Photo Video

I sold all my Fujifilm gear (xt4 and lenses) to buy this camera and oh boy was it worthy it! The images are beautiful, so much detail and freedom to crop considerably. It feels really good in the hands, solid and very nice grip and yet not too bulky or heavy.

Clifton Cameras
Sony

I updated from the A7III and I couldn't be happier, the camera responsiveness is fantastic, the flip screen makes life so much easier and tons of other features will make you appreciate the camera even more !

WEX

Purchesed this for the bird eye tracking as the a7riv lacks this feature and the a1 is out my price range, menus east to use , could do with a pre shot mode to anticipate action that is going to happen ( ie bird taking off ) the bird eye tracking still needs tweaking as it is pretty poor at locking...

Wex Photo Video

Transition from Sony A mount has been coming along time. A7iv released just at the right time and I'm very happy with purchase. The options of sigma and Tamron glass is main reason I went Sony rather than canon and having put the camera through a variety of shooting situations from family...

Clifton Cameras
Sony

A while ago I bought an A7C as a travel camera and was really impressed with the quality of the images and the ease of use compared to my A7Riii. When I read the reviews of the A7IV I decided to bite the bullet and sell my A7Riii and get the newly launched A7IV. No regrets whatsoever.

WEX

Bought it last month, I'm a user from APS-C for the past 8 years. Upgrade to full-frame makes me feel tralalalala! All my dream specs from slow-mo to 4K, 33 megapixels, S-log & s-cinetone, great IBIS, awesome autofocus & handling great lowlight, this has been my dream camera since it was the first...

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