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Sony A7R IV Mirrorless Camera & 24-70mm f2.8 GM Lens Kit

Highlights

  • Screen Size: 3.0" Vari-Angle
  • Fitting: Sony E-Mount (APS-C & Full Frame)
  • Sensor Size: Full Frame Sensor
  • Resolution: 50MP & Above
  • 4K Video
  • Electronic Viewfinder (EVF)
  • Image Stabilization

Product code: 742470

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Sony A7R IV Mirrorless Camera & 24-70mm f2.8 GM Lens Kit

WAS £4,748.00

£4,748.00 ex cashback


£4,248.00

inc. £500 cashback

WAS £4,994.00 (SAVE £246.00)

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Product Details

The world’s first 35mm Full Frame 61.0 Megapixel Image Sensor, giving creators new opportunities

  • 61MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 567-Point Phase-Detection AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 5.76m-dot Tru-Finder OLED EVF
  • 3.0" 1.44m-Dot Tilting Touchscreen LCD
  • Up to 10 fps Shooting, ISO 100-32000
  • 5-Axis SteadyShot INSIDE Stabilization
  • 240MP Pixel Shift Multi Shooting
  • Bluetooth & Wi-Fi, Dual UHS-II SD Slots

Reaching the peak of resolution: 61.0MP full-frame CMOS sensor

Sony’s newly developed 35mm full-frame back-illuminated CMOS sensor with 61.0 megapixels12 enables the full-frame mirrorless α7R IV to attain expressive prowess once expected only in conventional medium-format cameras. Thanks to this mirrorless design, the absence of mechanical mirror shock can maximise resolution without a negative effect on image quality. The α7R IV realises the level of image quality that surpasses the expectation for conventional full-frame cameras especially in the low- to the mid-sensitivity range. Sony’s proprietary technology achieves superb high resolution while assuring low noise and high sensitivity.

Enhanced image processing engine makes the most of CMOS sensor

To match the excellence of the new image sensor, a high-speed BIONZ X image processing engine is also further enhanced to faithfully reproduce details and reduce noise significantly. The noise that tends to occur due to heightened pixel count is minimised for high image quality, especially in the standard ISO sensitivity range up to ISO 32000. 13 Wide 15-stop dynamic range at low ISO sensitivity (for stills) delivers smoother reproduction of gradations from shadow to highlight. Moreover, the α7R IV’s inherited colour reproduction in still pictures — acclaimed in the latest α series — captures skin colour in portraits and vivid colour of flowers for natural α7R IV depiction.

Features maximising superb 61.0MP resolution

The α7R IV’s extremely high image 61.0-megapixel resolution performance is maximised by other α7R IV advantages, one of which is 5-axis optical in-body image stabilisation with optimised algorithms to achieve up to a 5.5-stop shutter speed advantage. Another outstanding feature is the electronic shutter allowing silent, vibration-free shooting. Additionally, the α7R IV incorporates an internal damper structure to absorb the impact of shutter motion for a minimum of shutter vibration. Many features in the α7R IV serve for realising sharply resolved imaging.

5.76-million-dot UXGA OLED Tru-Finder

Newly featured in the α7R IV, this 5.76-million-dot electronic viewfinder provides high-precision, high-brightness, and high-contrast visibility, reproducing fine detail with 1.6 times higher resolution than α7R III. “High Display Quality” mode draws on the effective 61.0MP (approx.) image sensor to suppress moiré and jaggies for highly precise and natural images on viewfinder; 120/100fps of “High” finder frame rate mode shows smoother motion, so it’s simpler to trace moving subjects. Fluorine coating makes it easier to remove dirt or a fingerprint from the lens, for more comfortable viewing in inclement weather and better concentration on shooting

Wide, fast, and steadfast AF evolution

Thanks to increased coverage and density of AF points and enhanced algorithm for tracking moving subjects, overall AF performance has evolved to provide steadfast, accurate tracking of complex subject motion and speed changes. The α7R IV’s Fast Hybrid AF system combines high-speed, highly trackable phase-detection and high-precision contrast-detection autofocusing, even for shooting venues as dimly lit as EV-3. 567-point phase-detection AF and 425-point contrast-detection AF provide wider image area coverage20 of 99.7% height and 74.0% width. In addition, this remarkable AF system provides a rapid response as α7R III, despite mass data handling due to the extremely high-resolution CMOS sensor, even in dim shooting venues.

14-bit RAW output for natural gradations

The α7R IV supports compressed and uncompressed 14-bit RAW output for smoother, more natural gradations that contribute to higher overall image quality. Taking advantage of even higher 16-bit processing in the imaging engine, front-end LSI and the enhanced BIONZ X image processor make 14-bit RAW output available even when shooting in silent or continuous mode.

Up to 68 images in continuous shooting

Professional photographers need to achieve consistent shooting without interruption. With 1.5x greater buffer memory, system speed, and UHS-II support, the α7R IV can capture up to approx. 68 images in a continuous burst at 10fps. With APS-C shooting mode, approximately three times more photos can be shot than with full-frame shooting mode. Fn menu/menu display access, setting changes, and review playback can occur during data writing. A countdown of the number of still images remaining to be written to memory is on display during playback.

Exceptional high-speed 10fps burst shooting with AF/AE tracking

Despite a high resolution of 61.0MP, an ingenious algorithm enables efficient processing for high-speed continuous shooting of up to 10fps with AF/AE tracking through a mechanical shutter. It is also possible to shoot continuously at up to 8fps in live-view mode, with minimal display time lag for capturing fast-moving subjects. After a full-frame image is cropped down to APS-C size or if APS-C shooting mode is chosen, you can still get 26.2MP high-resolution images. This is a great advantage for wild animal photographers who rely on cropping after capturing images of quickly moving animals/birds afar.

Dual media slots, both supporting UHS-II

The α7R IV provides two media slots for SD cards, both SLOT 1 and SLOT 2 now compatible with UHS-I and UHS-II for fast mass-volume data writing. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. A slide lock structure prevents the memory card cover from being opened unintentionally.

Real-time Tracking keeps focusing on tracked subjects

With this technology, accurate focus is maintained automatically while the shutter button is half-pressed. You can select a subject as you intend, rely on the α7R IV, and concentrate on your composition since the camera takes care of subject tracking. A newly adopted Real-time Tracking algorithm uses colour, pattern (brightness), and subject distance (depth) data to process spatial information while AI technology detects the subject’s face and eye in real-time. Available for both stills and movies.

Increased Fast Hybrid AF speed and precision for smoother, more stable movie AF

Faster, more precise Fast Hybrid AF achieves smoother, more stable autofocus in movie recording. This greatly reduces the need for focus operation when the camera is used on a gimbal or in assistance-free movie shooting. The New Touch Tracking function is also available in movie recording, allowing you to simply touch an armed subject on the monitor to initiate tracking. Swift AF-S operation is activated when the shutter button is pressed halfway (or the AF-ON button is pressed), for simplifying movie-making in “must succeed” situations including weddings and documentaries.

Making true-to-life high-resolution 4K movies

For high-resolution 4K movies with great detail but minimal moiré and jaggies, Super 35mm mode36 condenses approximately 2.4 times the data required for 4K movies (QFHD: 3840 x 2160). Advanced α7R IV processing records 4K movies with enhanced reproduction of skin colour and smoother gradations. In addition to S-Log3 and S-Log2 gamma curves, the α7R IV offers an HLG (Hybrid Log-Gamma) picture profile for an instant HDR workflow, supporting a wide range of HDR movie production needs. The α7R IV incorporates XAVC S recording format for 4K and enables high-quality images at high bitrates of up to 100Mbps

Reliable durability and weather resistance in tough situations

The α7R IV brings you further enhanced body durability, with full use of lightweight, high-rigidity magnesium alloy for covers and internal frame, keeping the camera highly rigid and light. In response to pro opinions, enhanced sealing is applied to the battery cover, terminal cover, and all joints in the chassis and a double-sealed sliding mechanism replaces the hinge to the media compartment lid for better moisture resistance.33 Routes to dust and moisture entry have been re-examined, and a cushion around the lens mount is added to ensure reliable operation in challenging environments.

24-70mm f2.8 GM FE

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA Element & Two Aspherical Elements
  • One ED Element & One Super ED Element
  • Nano AR Coating
  • Direct Drive Super Sonic Wave AF Motor
  • Focus Hold Button; Internal Focus
  • AF/MF Switch; Zoom Lock Switch
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm

A new era of standard zoom performance

No-compromise design and technology result in a constant F2.8 zoom lens that can fully utilize the potential of current and future high-resolution camera bodies. This peerless standard zoom covers a 24mm to 70mm focal length range and is an ideal choice when ultimate image quality is required for portraits, scenery, snapshots, and more.

Extraordinary resolution and bokeh

A newly developed XA (extreme aspherical) lens element with superlative surface precision not only contributes to stunning corner-to-corner resolution and detail throughout the zoom range but also plays a vital role in achieving smooth, soft bokeh that can be a powerful expressive tool in a wide range of photographic situations.

Natural rendering and colour

One ED (Extra-low-Dispersion) and one Super ED glass element in an optical path that has been designed to the highest standards help to achieve lifelike, natural imagery without unnatural colouration by keeping axial and lateral chromatic aberration in check while maximizing subjective resolution for breathtaking texture and detail.

Bright, fast F2.8 at any focal length

A constant F2.8 maximum aperture makes it easy to keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds. Consistently spectacular image quality is ensured at any aperture or focal length

Precise focus at blazing speed

In addition to positioning large-aperture lenses with extremely high precision for spot-on focusing, the Direct Drive SSM (DDSSM) system minimizes spurious motion while an advanced control system and refined algorithms enhance AF operation speed. DDSSM is also smooth and quiet, making it advantageous for movies as well as stills.

9-blade aperture enhances bokeh beauty

The remarkable beauty of this lens’s bokeh is further enhanced by a 9-blade circular aperture design that contributes not only to smoothness but to natural highlights as well.

Outstanding clarity and contrast

Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting, particularly in backlit situations. The result is consistently high contrast and clarity with deep blacks in the widest possible range of photographic situations. (1. Nano AR Coating / 2.Glass / 3.Transmitted light)

Versatile fingertip focus control

The ability to respond quickly to rapidly changing shooting situations can mean the difference between getting the shot or not. A manual/autofocus mode switch and focus hold button are positioned for easy access, providing versatile, professional control for a wide range of subjects and environments.

Zoom lock improves portability

Zoom lenses can sometimes extend under their own weight during transportation, and that can be a nuisance while increasing the chance of accidental damage. A zoom lock switch provides a simple, sure way to lock the zoom mechanism for safe, convenient transportation.

Hood lock and release

A hood lock mechanism prevents accidental hood detachment when moving from location to location, while a hood release button makes it easy to remove and replace the hood whenever necessary.

High reliability in harsh conditions

Careful dust and moisture sealing measures have been implemented to ensure maximum protection and reliability in challenging environments. Shoot with confidence in light rain or windy conditions.

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