Sony recently announced ‘another milestone in mirrorless’ with the addition to the ever popular A7-range; the A7R IV.
The camera comes packed with a 61Million Pixels, CMOS Full Frame Sensor with 15 stops of dynamic range which, according to Sony, is thanks to a new sensor design. The hybrid AutoFocus system comes with 74% frame coverage, 425 contrast-detect points and a stunning 567 Phase Detection AF points. With up to 10 frames per second continuous AF (for up to 68 images), the camera also employs real-time eye, human and animal AF
The chassis has been redeveloped with improved weather sealing with foam gaskets around the doors to the memory cards and battery as well as a slight raised lip that prevent water getting in to the camera. The grip feels a lot nicer and more defined, a larger joystick menu controller as well as ‘new’ dials and buttons. The Electronic Viewfinder is stunning with 5.76Million Dots. With Wi-Fi, BlueTooth, NFC, two UHS-II Card slots and USB-C sockets, this is a beautiful addition to the series.
We're very easy to find, our London store is just off Oxford Street between Oxford Circus station and Tottenham Court Road station. The Essex shop is located in High Chelmer Shopping Centre, just off the High Street in Chelmsford. The Stevenage shop is located in the Old Town, in the old Post Office with parking outside
Visit us and you'll always find a friendly welcome. Our policy is to treat our customers as we would like to be treated ourselves, a simple ideal that we try hard to live up to.