Bringing together the very best of their EOS 5D-Range and added 4K Movie capture along with so much more, this is an ideal camera for both photographers and videographers alike

• 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100–32,000; expandable up to 50–102,400.
• 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in-camera still frame grab of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.
• Superb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting; LCD monitor has full touch-screen interface, including selection of AF area.
• Excellent performance — up to 7.0 fps continuous shooting speed with high performance DIGIC 6+ Image Processor for improved speed and excellent image quality.
• 61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f/8.
• 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.
• Dual Pixel RAW, in-camera Digital Lens Optimizer during JPEG shooting and Diffraction Correction technologies.
• Built-in Wi-Fi and NFC connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.
• Built-in GPS provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.
• 1x CompactFlash Type I (UDMA 7 compatible) Slot (Incompatible with Type II and Microdrive) & 1x SD/SDHC/SDXC (UHS-I) Slot

Building on this legendary legacy, the EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes. The camera’s 30.4 megapixel 35mm Full Frame Canon CMOS sensor offers stunning image quality while the DIGIC 6+ Image Processor delivers 4K 30P video and up to and seven frames per second (fps) continuous shooting. To make video shooting even easier, the camera also features Canon’s propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking.

Following the groundbreaking video recording capabilities introduced in the EOS 5D Mark II and EOS 5D Mark III, the EOS 5D Mark IV takes the next leap forward offering DCI 4K video recording. Adding to the versatility of capturing 4K video, is Canon’s Dual Pixel CMOS AF. This proven autofocus system allows for continuous focus tracking of subjects, and can be customized by the user for optimal performance. Dual Pixel CMOS AF technology not only enhances 4K video recording, but also helps create crisp focus for 4K Frame Grab extraction of 8.8 megapixel still JPEG images, all done in camera.

This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to sync the camera’s time to the atomic clock, an invaluable feature when multiple photographers are covering the same event.

The devil’s in the detail

The EOS 5D Mark IV features Canon’s brand new full frame 30.4 megapixel CMOS sensor, delivering images that are packed with detail, even in the brightest highlights and darkest shadows. With an ISO range of 100 to 32000, expandable from 50 up to 102400, images can be captured in an array of lighting environments. The enhanced noise processing algorithm further improves low light shooting, ideal for photojournalists who need to capture breaking stories no matter what lighting conditions they face.

Tracking faces and colour of fast moving subjects is easy with the EOS 5D Mark IV’s 61-point wide area reticular AF system. The 61-points / 41 cross-type AF points cover an expanded sensor area and provide the ability to focus even under moonlight at EV -3 in viewfinder shooting mode, or EV -4 in Live View mode.

The EOS 5D Mark IV enables you to use extenders with all telephoto lenses for f/8 AF with all 61 points, including 21 cross type for even greater precision. The high resolution 3.2-inch LCD with full touch panel operation across all menus is combined with a new AF ‘Area Selection’ button providing quick AF point selection. Additionally, the camera features an advanced 150K RGB+IR metering sensor with a dedicated DIGIC 6 processor for accurate exposures and precise subject detection and tracking.

A need for speed

Designed to respond in an instant and never miss a shot, the EOS 5D Mark IV’s high-speed readout technologies and DIGIC 6+ processor mean you can shoot at 7 fps at full resolution, with full AF / AE tracking. Capturing up to 21 RAW images or unlimited JPEGs in a single burst, you’ll always be ready for the next frame. For when discretion is needed - such as capturing breaking news or animals in their natural habitat - the camera features ‘Silent Single’ and ‘Silent Continuous’ modes, offering shooting with minimal noise.

Take the jump to 4K movie-making

With the EOS 5D Mark IV, 4K movie-making is open to anyone who wants to use the power of video to tell the bigger picture. A truly versatile camera, it features DCI 4K (4096 x 2160) at 30/25/24 fps shooting and provides the ability to extract 8.8MP JPEG images from 4K videos, making it a great companion for those wanting to easily switch from video to stills.

Delivering quality footage has never been more important with streaming services increasingly demanding content be shot using the latest technology in the field. The EOS 5D Mark IV brings this advancement in the form of a video DSLR with internal 4K, 120p HD, Dual Pixel CMOS AF, time lapse movie and new HDR movie mode.

Enhanced operability and connectivity

Packed with a range of new and refined features requested by Canon’s professional community, the EOS 5D Mark IV provides unrivalled flexibility in connectivity. Built-in Wi-Fi enables remote operation and secure file transfer (FTPS/FTP) via smart devices using the Canon Camera Connect app, and NFC provides instant connections between compatible devices.

GPS geotags each image in the EXIF data with automatic time updates helping to manage images and, for the first time, IPTC metadata, such as details of a shoot, is automatically embedded.

Enhanced water and dust resistance makes the camera ideal for travel photographers or photojournalists working in challenging terrain.

Sigma 50mm f1.4 DG HSM ART

Incredible resolution ideal for the high-megapixel era.

In 2008, Sigma released a large diameter standard lens designed for digital SLRs, “SIGMA 50mm F1.4 EX DG HSM”. At that time, products for film cameras were prevalent, yet we spent enormous effort to set a new benchmark for the 50mm lens that optimizes the characteristics of digital cameras, such as compensating peripheral brightness, controlling the point images in the corners, and improving the image drawing, not only around the focusing point, but also other areas in the image.

In recent years, as the DSLR evolves, development of image sensors for higher pixel size has created the photographers' desire for the lenses with superior performance. In 2012, Sigma has announced the “Art” line that achieves unsurpassed expressive performance to fulfill the higher requirement of photographers. The first lens from the “Art” line “SIGMA 35mm F1.4 DG HSM [A012]” sought for uncompromising performance, and it resulted in great reviews as well as a lot of awards from all over the world. Based on the accumulated wisdom and know-how to establish the standard for our “Art” line series, we are proud to announce the development of the new high performance standard lens with a large diameter for this new era of superb image quality.

Art line delivers high-level artistic expression

SIGMA is organizing all its interchangeable lenses into three product lines; Contemporary, Art, and Sports, where each line has a distinctive concept. Designed with a focus on sophisticated optical performance and abundant expressive power, our Art line delivers high-level artistic expression. With the astonishing rendering performance that meets the high standard, along with landscapes, portraits still-life, close-up, and casual snaps, they are perfect for the kind of photography that unleashes the inner artist. Ideal for studio photography, they offer just as much expressive scope when capturing architecture and starry skies and many other scenes.

Astonishing rendering performance

Utilizing know-how and the latest design technology accumulated through the past developments, it corrects the aberration thoroughly and achieves high resolution and astonishing rendering performance even near the edge of the image.

Achieving both high resolution and beautiful bokeh

While pursuing a high level of resolution on the focused point, bokeh in front and behind the point of focus is carefully maintained to have soft rendering. Aberrations including sagittal coma flare and color distortion that affect the image quality are thoroughly corrected. From open aperture, high-definition rendering without blur is achieved. Moreover, by ensuring vignetting at the minimum and preventing color blur around the front and back of the focus point, it also achieves natural bokeh.

Excellent correction of sagittal coma flare

It is ideal for a wide aperture standard lens to have a high rendering performance from open aperture throughout the entire image. For instance, the molded glass aspherical lens elements provide excellent correction to sagittal coma flare. It is perfect for astronomical photography and shooting of illumination because of the reduced blur on the point light sources near the edge of the image. It also creates an attractive bokeh in portraits and indoor shooting.

Correction of axial chromatic aberration

For axial chromatic aberration that is hard to correct even during the image processing, SLD (Special Low Dispersion) glass elements are incorporated, ensuring high image quality throughout the entire focusing range. The lens achieves sharp and high contrast image rendering.

Minimized distortion

It is not possible to compensate for distortion just by changing the aperture values. Thus, the lens development stage was vital in ensuring minimized distortion. The “SIGMA 50mm F1.4 DG HSM” has positioned each glass element to optimize the power layout at respective positions, and succeeded in minimizing distortion.

Rich peripheral brightness

It secures very rich brightness in the peripheral areas, which can be a common problem for a lens with a large diameter. By positioning wide elements in the front group, it has improved the efficiency at large apertures. Since it is capable of minimizing vignetting, very clear depiction across the image is ensured.

Designed to minimize flare and ghosting

Flare and ghosting were thoroughly measured and monitored from the lens development stage to establish an optical design which is resistant to strong incidental light such as backlight. The Super Multi-Layer Coating reduces flare and ghosting and provides sharp and high contrast images even in backlit conditions.

Minimum focusing distance of 40cm

The lens incorporates a floating system that adjusts the distance between lens groups while focusing, thereby reducing the amount of lens movement required. This achieves a minimum focusing distance of 40cm and maximum magnification ratio of 1:5.6. As there is less variation in aberration at different shooting distances, the lens delivers high rendering performance throughout the entire focusing range.

Hyper Sonic Motor ensures High AF Speed

The HSM (Hyper Sonic Motor) ensures a silent, high-speed AF function. Optimizing AF algorithm, smoother AF is achieved. Also, this lens can offer full-time MF function by rotating the focus ring of the lens while auto focusing. Without changing the AF/MF Focus Mode Switch, it allows faster focus adjustment.