• Waterproof to 30m without housing. Shockproof up to 2.4 m. Freeze-proof down to -10° C, and dustproof too.
• Sensitive back-illuminated 16 MP CMOS sensor
• Bright f/2.8 lens with 5x optical zoom.
• Record 4K/UHD 30p footage or Full HD (1080p) video on land or underwater.
• Impressive five-axis Hybrid Vibration Reduction
• Wi-Fi, Bluetooth, GPS, eCompass, altimeter, depth gauge and more

Show the world what you're made of.

Some people are happy to take pictures from the comfort of the sidelines. That's nice. But if you want to be part of the action, you need a camera as tough as you. For those thrill seekers and action-hounds, meet the COOLPIX W300, a tough-as-nails camera designed for the extremes. Waterproof, freezeproof, shockproof and dustproof, it captures 4K Ultra HD video, 16 MP photos, time-lapse movies and more in the harshest conditions. Bring it surfing, skiing, SCUBA diving, biking, climbing...wherever your adventures lead. Use the built-in GPS, eCompass, altimeter, Wi-Fi and Bluetooth Low Energy to track and share every heart-pounding moment. Show the world what you're really made of.

16-MP backside illuminated CMOS sensor

Share epic photos and videos that put your friends and family in the moment. The COOLPIX W300's 16 MP low-light sensor and fast f/2.8 NIKKOR zoom lens freeze action in striking detail, even when the light is fading. It's fast autofocus and continuous shooting speed helps you land shots others might miss. Turn on Macro Mode and reveal hidden details in flowers, plants, insects and more.

5x optical zoom NIKKOR lens with Hybrid VR

When the action is just out of reach, zoom in with the telephoto power of the COOLPIX W300's 5x optical zoom lens. You'll have the flexibility to get the whole scene into the frame or to zoom in for a tight view. The whole time you're shooting, Nikon's Hybrid VR (Vibration Reduction) keeps your photos and videos steady, even when the road gets bumpy.

4K Ultra HD videos with stereo sound*

With the touch of a button, the COOLPIX W300 records 4K Ultra HD or 1080p Full HD videos with stereo sound. Combine your favourite clips into a 30-second compilation with background music and special effects using Short Movie Show—ideal for sharing online. Use Time-lapse recording to condense an hour of action into a 10-second sequence, or speed up time with a Super lapse video. You can even shoot stills while recording video. The camera also features VR during movie recording (5-axis hybrid: lens-shift type and electronic type) and AE lock is now available when shooting underwater video.

*Not all video features are available when recording in 4K UHD, please refer to the owner’s manual for details.

Simple, smart operation designed for action

Operating the COOLPIX W300 couldn't be easier. An extra large grip and smart button placement make for stable one-handed shooting. The large 3.0-inch LCD has an anti-reflective coating for shooting in bright light. A dedicated Tool button gives you quick access to GPS, eCompass and other tools. When you're wearing heavy gloves, you can change modes simply by moving the camera.

Built-in Wi-Fi & Bluetooth

Pull out a compatible smartphone or tablet to automatically transfer, review and share your photos, add caption text and even take pictures remotely with the COOLPIX W300. The Nikon SnapBridge app can automatically back-up your photos to Nikon IMAGE SPACE as you shoot them. Share the moment while it's still happening.

Special effects and Creative Mode

Make your photos stand out from the crowd with Creative Mode, eight Special Effects and eight Quick Effects that you can apply before or after you take a shot. Highlight a single colour within a B&W image, soften the focus of everything in a portrait, increase contrast and dynamic range, mimic a fisheye lens, make everything look like a toy model, reduce fog or smoke in a shot and much more.

Point and shoot ease

The COOLPIX W300 takes the work out of great photos and videos. When you're in a challenging situation, just select from 20 common Scene Modes like Night Landscape or Portrait, or choose Scene Auto Selector and let the camera choose for you.

• Waterproof to 100 ft / 30m: Take it snorkeling, SCUBA diving, fishing or just having fun in the pool.
• Freezeproof to 14°: Take it skiing, snowboarding, sledding, snow shoeing or ice skating.
• Shockproof: Can handle rough conditions, including drops from up to 7.9 ft./2.4m high.
• Dustproof: Take it to the beach, the ball field...any place that gets dirty.
• Onboard GPS, eCompass, Altimeter, Depth Gauge and more: Easily track and view your course, steps taken, altitude, depth—even atmospheric and water pressure—with the COOLPIX W300.
• Built-in bright LED light: Whether you're illuminating a subject or trying to see your map, the COOLPIX W300's bright LED light will come in handy.
• Smart Portrait Mode: Turn on Smart Portrait Mode and select from seven portrait-enhancing effects to make your friends and family look their best.
• Glamour Retouch: Retouch your shots with 12 functions like Skin Softening, Teeth Whitening, Brighten Faces and more to make every shot a keeper.