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The Camera that started a revolution - the Worlds first Full Frame sensor in a compact mirrorless body boasting 24.3 Million Pixels

Sony A7 Mirrorless Camera & 28-70mm FE OSS Lens Kit

Highlights

  • Screen Size: 3.0" Vari-Angle
  • Fitting: Sony E-Mount (APS-C & Full Frame)
  • Sensor Size: Full Frame Sensor
  • Resolution: 21-25MP
  • Electronic Viewfinder (EVF)
  • Metal Body
  • Multi-angle rear LCD screen

Product code: 131037 (4905524958645)

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(1 reviews)

Sony A7 Mirrorless Camera & 28-70mm FE OSS Lens Kit

£789.00

RRP £1,549 (SAVE £760.00)

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Product Details

The one that started a change to this industry...

  • 24.3MP Full Frame Exmor CMOS Sensor
  • BIONZ X Image Processor
  • Direct Compatibility with E-mount Lenses
  • 3.0" Tiltable TFT LCD with 921.6K-Dots
  • 2.4M-Dot OLED Electronic Viewfinder
  • Full 1080/60p with Uncompressed Output
  • Fast Hybrid Autofocus; 5 fps Burst Rate
  • Built-In Wi-Fi and NFC
  • Multi-Interface Shoe
  • Direct Access Interface

24.3 MP 35mm full frame sensor

Sony, one of the world's leading makers of image sensors, combined its top new technologies to achieve the high resolution and image quality in history. This revolutionary 35mm full-frame Exmorª CMOS image sensor collects light with record efficiency to achieve high sensitivity, a wide dynamic range and an incredible new level of realism while significantly reducing noise.

Micro-engineering advances

The exceptional performance of the image sensor was achieved through various advanced sensor features. First, compressing circuitry height dramatically increases the amount of light collected by each pixel, while photodiode expansion technology increased the size of the photodiode at every pixel to improve the sensor's dynamic range and further raise sensitivity while maintaining low noise and achieving a high S/N ratio.

BIONZ X processor

Sony proudly introduces the new BIONZ X image processing engine, which faithfully reproduces textures and details in real time, as seen by the naked eye, via extra high-speed processing capabilities. Together with front-end LSI (large scale integration) that accelerates processing in the earliest stages, it enables more natural details, more realistic images, richer tonal gradations and lower noise whether you shoot still images or movies.

Detail reproduction and diffraction reduction

Two new technologies bring out the full performance of sensor and lenses. Detail reproduction technology prevents the overemphasized outlines that plague most digital images. Diffraction reduction suppresses the effects of diffraction, which causes points of light to appear blurred especially at small aperture settings (large F-numbers). By taking the aperture setting into account, this technology faithfully restores clarity to points of light and other fine details, for beautiful landscapes, portraiture, and more.

Area-specific noise reduction

Area-specific noise reduction is now more powerful than ever. It selectively divides the image into areas based on patterns (such as edges, textures and evenly coloured areas like blue skies), and then applies the most appropriate noise reduction for each area to improve image quality, especially at high-sensitivity settings. Working together with Sony's detail reproduction, it gives supremely clear, detailed images.

16-bit processing + 14-bit RAW

16-bit image processing and 14-bit RAW output help preserve maximum detail and produce images of the highest quality with rich tonal gradations. The 14-bit RAW (Sony ARW) format ensures optimal quality for later image adjustment (via Image Data Converter or other software).

Magnesium alloy body

Thanks to this outstandingly light and strong metal, the α7 weighs 474 grams with battery—less than half the weight of leading DSLRs—but has the durability for years of performance.

Tiltable LCD screen

7.5 cm, 1.2 million dot LCD offers high resolution and flexible composition options.

Controls, customization and navigation

Despite compact dimensions, the α7 features front and rear dials for intuitive setting of exposure, a control wheel for setting ISO, and an exposure compensation dial. Quick Navi Pro displays all major shooting options on the LCD screen so you can rapidly confirm settings and make adjustments as desired without searching through dedicated menus. Button customization empowers you to shoot just the way you like, with frequently used functions assigned to the customizable buttons of your choice. You can easily assign any of 46 functions to any of 9 buttons; up to 12 key functions can be assigned to the Fn button for quick access.

Anti-dust system and coating

To keep your photos blemish free, an anti-dust mechanism vibrates ultrasonically whenever you switch off the camera to remove any particles adhering to the image sensor. An anti-static coating also helps prevent dust and other particles from adhering to the sensor when changing lenses.

Dust and moisture resistance

Durability-enhancing measures include sealing around the buttons and dials, as well as a protective double-layered structure that tightly interlocks panels and components.

XGA OLED Tru-Finder

This viewfinder features high 1024x768 resolution, OLED improvements and the same 3-lens optical system used in the flagship α99 despite the compact body. The viewfinder displays the effects of your camera settings, so you can accurately monitor the results. You'll enjoy rich tonal gradations and three times the contrast of the α99. High-end features like 100% frame coverage, wide viewing angle, information display modes, peaking function, and focus magnifier are also provided.

Full-frame filmmaking

The unique combination of 35mm full-frame sensor, audio production features and flexible lens interchangeability means a new level of portable moviemaking. The new accelerated BIONZ X image-processing engine also enables area-specific noise reduction and detail reproduction technology to be applied to movies for the very first time, resulting in ultra-fine detail and exceptionally low noise. Features like Picture Effect, full HDMI output for an external monitor, P/A/S/M modes, and full 1080p AVCHD Progressive format, and the choice of 60p/24p recording further expand the options.

Enhanced Fast Hybrid Autofocus

Numerous features contribute to the α7's autofocus capabilities: the new lightning-fast BIONZ X, high-speed full-frame image sensor output, and a newly developed Spatial Object Detection AF algorithm that conducts focusing analysis in real-time using spatial frequency information to optimally control the lens drive.

Eye AF

Even when capturing a subject partially turned away from the camera with a shallow depth of field, the face will be sharply focused thanks to extremely accurate eye detection that can prioritize a single pupil. A green frame appears over the prioritized eye when focus has been achieved for easy confirmation. Eye AF can be used when the function is assigned to a customizable button, allowing users to instantly activate it depending on the scene.

Full HD 60p video

Create movies of amazing clarity that play extra smoothly by recording them at Full HD resolution (1920 x 1080 pixels) in the AVCHD Ver. 2.0 (Progressive) format - at the extremely high frame rate of 60 fps. The α7 also supports 24p movie recording, which gives your movies a subtle look that movie lovers everywhere associate with the cinema.

Sony 28-70mm f3.5-5.6 FE OSS (SEL2870)

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/3.5-5.6 to f/22-36
  • One ED & Three Aspherical Elements
  • Linear Autofocus Motor; Internal Focus
  • Optical SteadyShot Image Stabilization
  • Dust and Moisture-Resistant Construction
  • Seven-Blade Circular Diaphragm

35mm Full Frame imaging

This 35mm Full Frame mid-range zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.

Advanced aspherical lens technology

Aspherical lens technology maximises portability without sacrificing imaging power. The lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering – without the bulky design usually associated with similar DSLR lenses.

Extra-low Dispersion glass element

Lenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length – even at large aperture settings.

Optical SteadyShot image stabilisation

Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results – even at high zooms.

7-blade circular aperture

The 7-blade circular design keeps the aperture almost perfectly circular throughout the full range of F-stops. This makes it possible to achieve smoother, more natural defocusing in your images – including artistic blurring or 'bokeh' – and greater control over the depth of field.

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